BUILDING SOLID FOR LASTING SUCCESS


Let’s Get Engaged


Increasing Lifetime Alumni Participation


A 16 Today’sCampus By ANDREW REEHER


Alumni participation is flat. Midrange gifts have been on the decline for fifteen years. Major gifts are fewer as a result of the uncertain economy. Meanwhile, campuses devote a great deal of their fundrais-


ing focus on a group that simply isn’t paying off—young alumni/ae. Donor participation by new graduates over the past four decades has been low, and has not significantly changed.


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