Today’sCampus JULY/AUGUST 2010


Building Solid Relations for Lasting Success 5 INTRODUCTION


6 START EARLY AND PROSPER How does a campus build a relationship that gives meaning to—not just contact between—two parties?


by Tom Robinson


12 THE FRESHMAN EXPERIENCE Establish a strong bond right out of the gate


by Tom Robinson


16 LET’S GET ENGAGED. Increasing lifetime alumni participation


by Andrew Reeher


24 MARKETING College shoppers: Gender matters!


by Wes Kauble


26 RISK MANAGEMENT Communication helps manage risks


by Constance Neary and Anne Klein


30 ENROLLMENT MANAGEMENT The next generation of online review tools is a wave you should ride


by Joe Dysart


34 RISK MANAGEMENT So sue me part IV—When “Forever After” Isn’t


by Jim Castagnera


38 STUDENT LOANS Invest now or pay later. Those are your choices when you recruit a student from an uninformed family


by Stephen Clemente 2 Editor’s Note


42 INTERNATIONAL Learning Spanish in Spain


by Florence Kizza 46 OVERHEARD


• The latest insights on student lending from the National Association of Financial Aid Administrators annual conference


• Retail bankers and student lenders mingle at a combined Consumer Bankers Association conference


• Thoughts on teaching and learning, and the business of education, from EduComm 2010


60 CAMPUS PHOTOS Roanoke, Albright and DuPage colleges. Universities of Tennessee, North Carolina and Robert Morris.


62 Advertisers 64 Humor


20 MANAGING THE LIFELONG RELATIONSHIP Management tools are the key


by Dan Germain


22 RELATIONSHIPS RETAIN FACULTY AND STAFF Administration and community make the difference


by Paul Bylaska


Today’s Campus covers the people, campuses and companies that are making business news in higher education. The magazine is published six times a year. Readers are executives and managers on 3,096 U.S. and Canadian campuses, as well as those in commercial and government organizations.


609 Datura Street West Palm Beach, FL 33401 561.630.4300 | Fax 561.630.4397 www.todayscampus.com


POSTMASTER Send address changes to the address above.


ISSN # 2150-4695 Printed in the USA Copyright 2010 The Greentree Gazette Corporation Canada Agreement Number PM40063731 Return undeliverable Canadian addresses to: Station A, P.O. Box 54 Windsor, Ontario N9A 6J5 returnsil@imex.pb.com


PRINTED ON RECYCLED PAPER


Editor Tom Robinson


Publisher Jeff Wendt


Associate Publisher Karen West


Vice President Robert Schimmel


Graphic Design Michelle Wandres


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