Overheard EduComm Annual Conference | June 2010, Las Vegas, NV
Student demands can be annoying, but go with the flow.
“You can lay off teachers. You can lay off staff. But you can’t lay off students. They’re going to continue coming to us, knocking on our door, expecting a change.” | Ian Temple, Director, Cisco Global Education
“In our initial pilot, 86 percent of the students used our tool. Getting 86 percent of your students to do anything is a miracle. Eighty-six percent of students probably didn’t buy the textbook!” | Kyle Bowen, Director of Informatics, Purdue University
“[When] students said that they hadn’t received an e-mail, administrators had them open up their [inbox] and there would be 60-70 messages from the school, unopened. If your communications are not media-rich, the attention of the student is just not going to be there.” | Edward Clougherty, Chief Retention Officer, Copley Retention Systems
“Best fit for the student. There aren’t a lot of schools out there are doing this very well because they just want to push out their own messages. Students are left wondering if they’ll fit into this institution, if they’ll graduate.” | Adrienne Bartlett, Vice President, Client Experience, TargetX
“Sometimes in our day-to-day we forget all the hopes, the exuberance, the motivation that students feel during orientation. It feels like a wall of students coming at us, rather than individual hopes and dreams. What are we doing to meet [those] expectations?” | Edward Clougherty, Chief Retention Officer, Copley Retention Systems
Should we be Spock-like rational, or acknowledge how it feels counts?
“How does it feel to drop out? The best quote that I know is from Dave Thomas, the man responsible for Wendy’s. He said, ‘It was the stupidest thing I ever did in my entire life.’” | Edward Clougherty, Chief Retention Officer, Copley Retention Systems
“True Alternative Reality Games have an element called TINAG, which stands for “This Is Not a Game.” It has to feel real. If a character calls you and tells you to run down to the phone booth at the corner right now, you have to feel the exigency to hoof it down to answer the call.” | Sarah Robbins, Director, Emerging Technologies, Indiana University
“I was read an article recently about the Disney film The Princess and the Frog. There was a correlation between a salmonella outbreak and the kids who saw the movie. It turns out that, in order to replicate the effects of the story, these kids were going out and kissing frogs! When Top Gun came out, there was a 400 percent increase in the number of people applying to be naval aviators. These [movies] took a person passively enjoying something and motivated them to the point of engagement. Do we hope for anything less for the students who sit our classrooms? | Kyle Bowen, Director of Informatics, Purdue University
“Educators—people who have dedicated their lives to making the world a better place with absolutely no possibility of getting rich or famous.” | David Pogue, Technology Columnist, New York Times
58 Today’sCampus
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