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Global roll outs for Starwood’s in-house spa brands, p24


A call for scientifi c proof and treatment follow ups, p20


10|Spa vision A fi tness experience based on TCM and the senses; treetop spas; and a Dead Sea salt cave in Egypt


12|Letters Patenting yoga moves might not be a bad thing says the principal of India’s Ananda Spa Institute


14|News A €35.5m restoration for thermal baths in Budapest; and McCaff rey joins Clarins to head up US expansion


20|Everyone’s talking about: Scientifi c proof Could a tie-up with the healthcare industry be on the cards if spas get more serious about evidence? Kath Hudson investigates


Olivia Newton-John and the Gaia Retreat & Spa, Australia, p46


24|Interview: Mia Kyricos & Jeremy McCarthy Starwood’s global spa brand director and head of development oversee 300 spas and have 150 more on the way. T ey talk to Katie Barnes about creating in-house concepts and their strategy for the worldwide roll outs


30|Research: Supply & demand Leonor Stanton looks at 2010 fi gures from spas in the Middle East and analyses their performance, including utilisation and revenues


34|Naked communion David Minton tries out diff erent types of onsen in Japan – from the traditional and urban to zero- carbon and futuristic


8 Read Spa Business online spabusiness.com / digital


38|Hot topics Our takeaways from the fourth Global Spa Summit in Istanbul


46|We work together: Olivia Newton-John & Gregg Cave T e singer and her best friend speak to Jennifer Harbottle about surviving cancer, healthy living and setting up a wellness retreat and spa in Byron Bay, Australia


50|City focus: New York Neena Dhillon reviews three of the latest NYC day spas and reveals details about those in the pipeline


55|The way I see it: Joerg Demuth T e organic expert shares his passions for herbs, slow food and fair trade


SPA BUSINESS 3 2010 ©Cybertrek 2010


PHOTO: ISTOCK.COM/©STEVE COLE


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