SAVE THE DATE


Te 2011 Global Spa Summit will be held on 16-18 May in Asia


A toast to the GSS (above) with board members Jeff Matthews from Bali and Marc Cohen from Australia, centre, and Joe Gutierrez and Paul Lehr far left and right from Pritikin Longevity Center in the US; networking with top spa profes- sionals is a USP of the summit (right)


or a complete approach to providing pre- vention, rather than treatment, for illness. While this has been at the core of spas in Europe for hundreds of years, a global trend of wellness – covering everything from con- ventional and alternative medicine, nutrition and fitness to spas, pampering and person- alised health – is now gaining momentum. It was revealed that the worldwide well- ness industry is poised to break the US$2tn (€1.57tn, £1.32tn) a year barrier – according to results from a GSS-commissioned study by SRI International. Other important pieces of research included


the latest benchmarking statistics for luxury US hotel spas by Smith Travel Research (see p42), Coyle Hospitality’s insights into con- sumer buying patterns (see SB10/2, p61) and PricewaterhouseCooper’s study on spas in the Dead Sea region (see p30). An emerging theme for 2010 was social media – are spas doing it well, where can


SPA BUSINESS 3 2010 ©Cybertrek 2010


they improve and what are the trends? Social scientist Marc A Smith, has outlined his key- note session on this topic on p41. Ideas for thinking outside the box were


given by Edie Weiner, who specialises in future research for business and some del- egates on p40 have shared their highlights from her talk. Meanwhile, Philippe Bour- guignon, CEO of Revolution Places gave his predictions for 2025 – imagining that China has joined the US as a super economy, Chanel


has created a drinkable perfume and Nestle and Shiseido have launched a snack which can change hair colour. He also suggested that ‘the home’ could be a new channel for spa invest- ments outside of hospitality and healthcare. All ideas to think about in the future. To find out more about any of this information visit the Global Spa Summit webiste – www. globalspasummit.org – where transcripts for all keynote speeches and copies of presenta- tions can be accessed.


Read Spa Business online spabusiness.com / digital 39


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