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SARAH TODD » NEWS EDITOR » SPA BUSINESS
76 per cent of customers repurchase Skin Authority products
Snail secretions in skincare Fluid produced by brown garden snails can reportedly
be used to moisturise and protect damaged skin
US skincare brand Bioskincream has found that a fl uid ingredient produced by a species of the brown garden snail (known as helix aspersa müller) greatly aids skin softness. When stressed, the snail secretes a substance – helix aspersa müller glycoconjugate – to protect, moisturise, heal and renew its skin. The skincare company collects this substance in a method that doesn’t harm the snail and stablises it to use in products to protect and moisturise skin damaged by acne, injuries, photo-ageing or medical treatments.
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www.bioskincream.com Oliver Wendell Holmes,Snr. (American physician and writer, 1809 to 1894)
“MAN’S MIND STRETCHED TO A NEW IDEA NEVER REGAINS ITS ORIGINAL DIMENSIONS”
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http://springwise.com 10 Read Spa Business online
spabusiness.com / digital
It’s no secret that spas struggle with retail, while follow-up calls after a visit are practically unheard of. However, with a reported 76 per cent of customers repurchasing its products, the US-based skincare brand Skin Authority seems to have made a breakthrough. Skin Author- ity, which sells its products through spas and plastic surgery clinics, has a call centre with 15 skincare coaches – trained and licensed aestheticians – who offer free advice to customers, even those who aren’t already advocates of the brand. In addition, when customers visit a Skin Authority spa partner, they can opt-in to a home care programme where the coaches contact them to offer advice on products purchased and the results they should be seeing.
CALL CENTRE COACHES explore further... •
www.skinauthority.com
Spa in the treetops
Mustapha’s Place hotel and bar in Zanzibar has launched a mini-spa with a difference. The Casuarina Spa is located high above the hotel among the casuarina pines and palm trees of the hotel’s garden. It covers only 65sq ft (6sq m) and has one treatment room. However, there are now plans to add 215sq ft (20sq m) of space to make the area suitable for yoga and pilates.
T e spa, reached by staircase, used to be an upstairs area of a hotel bedroom
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www.mustaphasplace.com SPA BUSINESS 3 2010 ©Cybertrek 2010
WWW.ISTOCKPHOTO.COM/ © LUIS PEDROSA
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