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CITY FOCUS


NYC NEWS


TRUMP SOHO NEW YORK


Following the April launch of Trump Soho New York, a us$450m-plus (€355.5m, £296m) hotel-condominium project developed by Bayrock Group, Sapir Organization and Trump Organization, the 391-bedroom property is set to add a full- service spa in the third quarter of 2010. Found on floors seven and eight of the 46-storey building located on Spring Street, the 11,000sq ſt (1,020sq m) facility has been designed by Anthony DiGuiseppe and will be managed by WTS International, which has been instrumental in developing the spa concept. Differentiating Te Spa at Trump from luxury competitors in New York are separate hammams for men and women with adjoining wet therapy rooms. Other facilities include seven treatment rooms including a couples’ suite, three spa suites, communal relaxation room, hair/nail salon, a refreshments and healthy snack bar, out- door pool, changing rooms and gym. An important element of the menu is that guests will be able to customise treat-


ments around one of five intentions: calm, balance, purify, heal or revitalise. “Every- thing from the type of tea to the touch and oil used in the therapy will reflect this inten- tion,” says spa director Leigh Smith. While there will be an assortment of traditional treatments, there will also be a Middle East- ern and Indian flavour – rasul clay therapy is available in the hammam and shirodhara in the wet rooms. Smith is keen on promoting the hammam


as an integral part of any spa visit and has devised introductory packages that include a complimentary session for every 60-minute therapy booked. As the hotel has 12,000sq ſt (1,115sq m) of meeting space, group busi- ness, whether corporate- or leisure-based, will be targeted with special packages fea- turing the hammam.


Te two-storey, 11,000sq m Trump Soho spa is to open in the third quarter of 2010


During the visit itself, one spa attaché will


be assigned to each guest to guide him/her through the facility and deliver hot towels, refreshment and heated neck pillows. Indeed, Smith is keen on taking personalisation to another level by providing all visitors with lifestyle programming advice from fitness to product recommendations. WTS has chosen a selection of spa brands


including Kate Somerville, Tara Aromather- apy, Germaine de Capuccini for men and a private-label hammam product from Turkey. In line with the thermal facilities, the spa design will reflect exotic luxury, with sen- suous, earthy tones acting as a backdrop for Turkish and Moroccan influences.


ALSO IN NEW YORK INK48 DEBUTS SPA


Ink48, a Kimpton Hotel located in the Hell’s Kitchen neighbourhood, opened a 900sq ſt (83sq m) eco-friendly spa in May. Facilities at the 222-bedroom property include three treatment rooms all named aſter writing utensils in tribute to the building’s printing press history. Tere is also a small changing room and an outdoor Zen garden. Te spa was designed by the Rockwell Group with natural materials and earthy hues, while the menu was developed in consultation with US company Relax & Rejuvenate and includes Kerstin Florian products.


EXHALE ON PARK AVENUE


Slated for a September opening, the new 249-bedroom Gansevoort Park will boast a 4,000sq ſt (370sq m) Exhale-managed spa comprising four therapy rooms, an infrared detox chamber, a manicure/pedicure lounge, a gym, a hair salon and a mind/body studio. Te team working on the majority of the five-star hotel, architect Stephen B Jacobs and interior designer Andi Pepper, is also responsible for the spa design.


KASHWÉRE’S FORAY INTO SPA MANAGEMENT


Unveiled in August 2010 with design by Tierry Despont, Te Chatwal New York, situated in the theatre district, features a 2,400sq ſt (222sq m) spa operated by Kashwére. Te soſt goods brand supplies to luxury hotels, spas and retailers worldwide, but this is its first spa management initiative. Te spa comprises three changing suites, three treatment rooms, a manicure/pedicure station, a relaxation area, hot and cold plunge pools, and a current-generating, saltwater lap pool. Treatments include non-invasive anti-ageing procedures such as oxygen facials and pulsed light therapy (see p78).


54 Read Spa Business online spabusiness.com / digital SPA BUSINESS 3 2010 ©Cybertrek 2010


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