CITY FOCUS NEENA DHILLON » JOURNALIST » SPA BUSINESS
NEW YORK UNCOVERED
High-end spas require a clear point of difference to survive in Manhattan’s crowded marketplace. We check out the latest openings to assess how they’re competing
THE SETAI WALL STREET D
eveloped in partnership between T e Setai Group and a subsidiary of Zamir Equities, The Setai Wall Street consists of over
150 residential condominiums and luxury amenities including a members-only club. Open to residents, members and the pub- lic, other key facilities include a 20,000sq ſt (1,858sq m) spa and fi tness centre that debuted in February. Designed by Robert D Henry Architects, managed by American Leisure, and located on the third fl oor of the 34-storey building, T e Setai Spa cost us$7m (€5.5m, £4.6m) and off ers a sepa- rate male and female AquaGrotto – with a whirlpool, an aromatherapy steamroom and a Finnish sauna – a tea lounge, two couples’ suites and eight therapy rooms. T e gener- ously sized Fitness Studio also has a yoga and pilates studio. “T e Setai New York is the fi rst to bring
a fi ve-star spa to lower Manhattan, specifi - cally the fi nancial district,” says spa director Steven O’Neal.
THE EXPERIENCE
I received a courtesy email from T e Setai Spa reminding me to come at least 20 min- utes ahead of my treatment to enjoy the AquaGrotto. Yet there I was, wishing the clocks would go back so that I could spend at least half an hour in the serene hydrother- apy facilities, which were kept immaculately clean by attendants who off ered cucumber water, fresh towels and face cloths.
VITAL STATISTICS T e us$7m spa was designed by Robert D Henry Architects and opened in February 2010 50 Read Spa Business online
spabusiness.com / digital
T e Setai Club Spa, 3rd Floor, T e Setai Wall Street, 40 Broad Street, New York, NY 10004
www.setaiclubnewyork.com Opening hours: 9am-9pm on Mon- Fri, then 10am-8pm on Sat/Sun Popular treatment: T e 90-minute Couples Massage at T e Setai costs us$425 (€335, £280)
SPA BUSINESS 3 2010 ©Cybertrek 2010
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