ANDAZ WALL STREET T
he third Andaz property to be opened globally by Hyatt Hotels Corporation and the first in New York, this hotel developed by T e Hakimian
Organization was unveiled on 1 February. It occupies 13 fl oors of a freestanding 42-storey building in the fi nancial district with resi- dences built above. T e hotel’s design is by the Rockwell Group, including the 800sq ſt (74sq m) SPA based at concourse level, which comprises a lobby and two treat- ment rooms, one installed with a shower and toilet. Krista Carucci, manager – corporate spa operations at Hyatt, has been instrumen- tal in developing the results-driven concept that aims to maximise the time of clients who are on the go.
THE BUSINESS STRATEGY
In homage to the hotel’s location on Wall Street, the SPA offers a treatment menu divided into Shares, a range of therapies available in blocks of 15, 30 or 45 minutes; and Stocks, a collection of massages, facials and body treatments lasting from 60 minutes upwards. A 15-minute express session can hone in on areas of the body that need work. Additional services such as suit steam, shoe- shine and a copy of the W
all Street Journal are
provided on a complimentary basis whatever the length of treatment and take-out lunch can be ordered for us$15 (€12, £10). The theory sounds like a good fit for
Andaz’s target audience who comprise gen- tlemen of the stock exchange, clients from corporate companies and local residents. But is it possible to deliver a 15-minute treat- ment eff ectively? “It works because clients
VITAL STATISTICS
Andaz Wall Street, 75 Wall Street, New York, NY 10005
www.andazwallstreet.com Opening hours: 10am-6pm on Mon, 10am-7pm on Tue-Fri, 12am-8pm on Sat, 11am-5pm on Sun Popular treatment: 30-minute Neck, Back & Shoulders Massage is us$70 (€55, £46)
SPA BUSINESS 3 2010 ©Cybertrek 2010
THE SCORE
Facilities: 6/10 Staff : 8/10 Treatment: 8/10 Cleanliness: 9/10 Value for money: 8/10 Overall: 7.5/10
Treatments are divided into stocks (an hour upwards) and shares (in blocks of 15, 30 or 45 minutes)
are asked to identify the area of the body that needs attention or how they want their skin to feel aſt er a facial,” says spa man- ager Holly Byerly. “In 15 minutes, we can cleanse, complete a natural enzyme treat- ment and moisturise the skin for a purifying result, for example.”
THE EXPERIENCE
I had diffi culties locating the spa since there was no signage in the elevators, I was reas- sured that this was being rectifi ed and that staff will be trained to inform hotel guests about the spa upon check-in. While the design was undeniably soothing – neutral tones meet dark oak fl oors and sea-foam glass walls – it felt like an anticlimax aſt er the visual excitement of other public areas in the hotel. Two therapy rooms also seemed limited for a 253-bedroom property, but the decision was taken to devote available space to the treatment experience, rather than, say, a communal changing space. Since I had the signature Luzern Oxygen
Facial – the spa also partners with organic skincare line Red Flower from New York –
Byerly: “In 15 minutes we can cleanse, complete a treatment and moisturise”
I was invited to the larger of the two rooms, as are other leisure travellers, particularly those booking a package. Holly was clearly an expert at working
with Luzern –she discussed my skin knowl- edgeably before commencing the therapy that included a vitamin-infused blast of medical-grade oxygen. My skin was leſt feel- ing refreshed and tingling and I was given a prescription card recommending take-home products and a shot of chilled green tea. Catering to a clientele with limited time,
I have no doubt the SPA stands out with its tailored treatment menu, value for money and effi ciency. However, I’m less convinced that the facility meets the expectations of international leisure travellers staying in a stunningly designed hotel.
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spabusiness.com / digital 53
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