CINCO DE MAYO
Cinco de Mayo and Marketing Facts
C
inco de Mayo celebrates the leg- endary Battle of Puebla on May 5,
1862, in which a Mexican force of 4,500 men faced 6,000 well-trained French soldiers. The battle lasted four hours and ended in a victory for the Mexican army under Gen. Ignacio Zaragoza. Along with Mexican Independence Day on Sept. 16, Cinco de Mayo has become a time to celebrate Mexican heritage and culture. Source for the following statements:
2008 American Community Survey 1-Year Estimates, Selected Population Profile in the United States: Mexican
30.7 million
Number of U.S. residents of Mexi-
can origin in 2008. These residents con- stituted 10 percent of the nation’s total population and 66 percent of the His- panic population.
52.4%
Percent of Mexican-origin people
who are male.
19.04 million
Number of people of Mexican origin
who lived either in California (11.26 million) or Texas (7.78 million). Peo- ple of Mexican origin made up nearly one-third of the residents of these two states.
25.7
Median age of people in the United
States of Mexican descent. This com- pares with 36.9 years for the popula- tion as a whole.
695,000
Number of Mexican-Americans who are U.S. military veterans.
72 HISPANIC NETWORK MAGAZINE Celebrating 18 Years of Diversity
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1.4 million
Number of people of Mexican de-
scent 25 and older with a bachelor’s degree or higher. This includes about 395,000 who have a graduate or profes- sional degree.
35%
Among households where a house-
holder was of Mexican origin, the per- centage of married-couple families with own children younger than 18. For all households, the corresponding percentage was 21 percent.
4.1
Average size for families with a householder of Mexican origin. The av- erage size of all families is 3.2 people.
16%
Percentage of employed civilians
16 and older of Mexican heritage who worked in managerial, professional or related occupations. In addition, 25 percent worked in service occupations; 21 percent in sales and office occupa- tions; 17 percent in construction, ex- traction, maintenance and repair occu- pations; and 19 percent in production, transportation and material moving occupations.
$40,647
Median income in 2008 for house-
holds with a householder of Mexi- can origin. For the population as a whole, the corresponding amount was $52,029.
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