ENGINEERING & TECHNOLOGY
SC Johnson Becomes First to Launch Spanish-Language Website
S
C Johnson launched a Spanish-language
website, recognizing the importance of providing full ingredient informa- tion to Spanish-speak- ing consumers in the U.S. The company has become the first to do so, once again leading the industry in product in- gredient responsibility and disclosure. Accord- ing to the Centers for Disease Control (CDC), language barriers are one of the leading fac- tors that contribute to poor health outcomes among U.S. Hispanics**. SC Johnson is bridging the language barrier gap and is going beyond its industry’s right-to- know initiative by providing all ingre- dient information and explanations of each ingredient’s purpose in Spanish. “Families want to know what’s in
the products they use in their homes,” said Chairman and CEO Fisk Johnson. “By making that information acces- sible to Spanish-speaking consumers, too, we’re helping even more families understand that they can trust our products and our company.” As part of its program, SC Johnson
has created a Spanish-language version of
www.WhatsInsideSCJohnson.com, its ingredient website. The site offers easy-to-access and easy-to-understand information about the ingredients in SC Johnson products. This informa- tion is also available via the company’s toll-free number (1-800-558-5252) for Spanish-language phone support. The company also now provides Spanish content on its
rightathome.com web- site, and is working with notable His- panic influencers and experts as guest bloggers to continue the Spanish-lan-
70 HISPANIC NETWORK MAGAZINE
Switalski, Executive Direc- tor of Women’s Voices for the Earth, a national envi- ronmental health organi- zation. “Making this vital information available in Spanish demonstrates their commitment to ingredient disclosure.” SC Johnson’s English-
language ingredient website launched in March of last year with information about several SC Johnson prod- ucts including Windex(R) Outdoor, Shout(R)Wipes, Glade(R) aerosol and others. The more than 200 products now included in the site are
guage dialogue online. These efforts continue the leader-
ship begun last year when SC Johnson moved beyond voluntary industry in- gredient communication efforts and implemented an innovative program. This program makes ingredient infor- mation available for SC Johnson home cleaning and air care products such as Windex(R), Shout(R) and Glade(R) via a dedicated website www.WhatsInsi-
deSCJohnson.com, the company’s toll- free number and on product labels by January 2012. In November 2009, SC Johnson completed the task of popu- lating the industry-leading ingredient communications website with more than 200 products and their ingredi- ents. To date, www.WhatsInsideSC-
Johnson.com includes 129 SC Johnson air care products and 76 home clean- ing products, as well as explanations of the 169 ingredients that comprise these products. “We applaud SC Johnson for being
the first company to make their in- gredient information available to the nation’s Spanish-speaking consum- ers who want and need it,” said Erin
Celebrating 18 Years of Diversity
also now available in Spanish. The site will also include details about fragrance and preservative ingredients when ful- ly populated by January 2012.
About SC Johnson
SC Johnson is a family-owned and managed business dedicated to innova- tive, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, and insect con- trol. It markets such well-known brands as GLADE(R), OFF!(R), PLEDGE(R), RAID(R), SCRUBBING BUBBLES(R), SHOUT(R), WINDEX(R) and ZIPLOC(R) in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN(R), BAYGON(R), BRISE(R), ECHO(R), KABIKILLER(R), KLEAR(R), and MR. MUSCLE(R). The 124-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world.
www.scjohnson.com.
Source: SC Johnson & HispanicPRWire
www.hnmagazine.com
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