departments

CONFERENCE WRAP-UP

8 Conference Calendar 9 JPL

10 NSHMBA 11 National Veterans Small Business Conference

13 CCF 14 MBOD 2010 Attendees Learn How to Keep and Add New Business

CAREER DEVELOPMENT

34 Pass It Down: Five Ways to Keep Frontline People Informed

GOVERNMENT

52 America Needs an Accurate Count

EDUCATION

55 Job Seeking Tips for 2010 Grads 56 NASA Supports Univision Hispanic Education Campaign, Plans Ongoing Partnership

57 Hispanic-Americans Mark Education as a Top Priority in 2010

HEALTH CARE

58 The Hispanic got milk? Campaign Visited Atlanta to Ask Moms How They Saborean el Momento!

58 America Faces Cardiologist Shortage 59 Hispanics Are One and One-Half Times More Likely to Have Alzheimer’s Disease and Dementia Than Whites

62 Aetna, the Aetna Foundation, and Employees Contributed More Than $24 Million to Nonprofits in 2009

34

FRANCHISING & MARKETING

64 Break into Business with a Franchise 66 Discount Purchase Program on Path to Break 2,000 Mark in 2010 67 Key Questions to Ask a Franchisor BEFORE you Buy a Franchise 68 American Advertisers Acknowledge Hispanics’ Impact 68 What to Take Into Account When Direct Marketing to Hispanics 72 Cinco de Mayo Marketing Facts

ENGINEERING & TECHNOLOGY

70 SC Johnson Becomes First to Launch Spanish-Language Website as Part of Commitment to Transparency

71 Americans Making Changes in How They Clean Their Homes and Wash Their Clothes

MOVERS & SHAKERS

74 The Benefits of Paid Sick Leave for the Latino Community 74 Lopez Negrete Claims Repeat Victory in 2010 Ogilvy Awards Ceremony

76 7-Eleven Executive Co-Chairs U.S. Hispanic Chamber of Commerce 2010 National Convention

78 Big Brothers Big Sisters Names Hector Cortez National Chief Diversity Officer

80 Subscriptions

6 HISPANIC NETWORK MAGAZINE

81 Advertiser’s Index

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