CONFERENCE
a brand strategist, national speaker and executive coach, gave a talk en- titled “Expand your business: 4 steps to remaining relevant in changing times.” Bryant, whose expertise was honed with brands such as the Ritz- Carlton Hotel Company and Nord- strom, says, “Those who position them- selves as relevant are the ones who will ride out the recession.” According to Bryant, for MBEs to
expand their brand, they must be pow- ered by: n Purpose - Chase passion, not a paycheck. Understand why you’re here. n Personal connection - Connect with those who matter. Learn and fig- ure out what keeps a customer up at night and become part of the solution. n Peak performance - Get results and exceed expectations. The differ- ence between success and signifi- cance? Significance is the success you bring to others. n Professional distinction - How do you distinguish yourself from oth- ers? The way you do business is as important as the business you do.
Exhibit fair and one-on-one
appointments
Following the presentations, more
than 400 corporate representatives, purchasing and procurement staff met with suppliers and shared information on how to do business with their com- panies at MBOD’s business opportu- nity exhibit fair. Representatives from the following corporations participat- ed in the fair:
Sponsors: (title sponsor) Toyota
Motor Sales, USA, Inc.; (platinum) American Honda Motor Co., Inc.; BP; (gold) Southern California Gas Co. and Southern California Edison; (silver) Chevron Corp., Hilton Worldwide; Northrop Grumman Corp. and Raythe- on; (bronze): American Airlines; Kaiser Permanente, Los Angeles Department of Water & Power; Macy’s; UPS; US Bank; The Walt Disney Company; and (MBE sponsors) ACT 1 Group and Aeronet Worldwide. Exhibitors included: Aldelano Pack-
aging Corp.; American Airlines; Amer- ican Honda Motor Co., Inc.; American Indian Chamber of Commerce; Am- gen; APR Consulting; Asian Business Association; AT&T; Bank of America; Bentley Prince Street, Inc.; Business Consortium Fund; C.I.D. Supply/ Single Point Alliance; California Public Utilities Commission; California Water Association; Coca-Cola Enterprises; ConocoPhillips; CR&A Custom; Eco World USA; Faison Office Products; Halliburton Company; Harrah’s Enter- tainment; Hong Kong Trade Develop- ment Council; Icon Blue; Los Angeles Department of Water Y Power; Los An- geles World Airports, Makine Studios, Inc.; Mattel; MBE Magazine; Metro- politan Water District; MGM Mirage; MillerCoors; MYI Consulting; NBC Universal; Nevada Minority Business Council; North American Representa-
14 HISPANIC NETWORK MAGAZINE Celebrating 18 Years of Diversity
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