Americans Making Changes in How They Clean Their Homes and Wash Their Clothes
W
hether it’s the impact of the econ- omy or increased environmental
awareness, American consumers seem to be making some changes to their cleaning and laundry habits. The latest National Cleaning Survey
from The Soap and Detergent Asso- ciation (SDA –
www.cleaning101.com) finds that more U.S. households are laundering in cold water and switch- ing to multi-purpose and refillable cleaning products. Echo Research questioned 1,008 American adults (500 men and 508 women) via telephone February 25- 28, 2010. Consumers were asked what changes, if any, they have made to their cleaning or laundry routines in the past year (respondents could choose more than one option): n Wash laundry in cold water more
frequently (58%) n Switch to multi-purpose cleaning
products (41%) n Use refillable cleaning products
(38%) n Bought high efficiency or energy efficient washer or dryer (36%) n Do laundry less frequency (29%) n Make your own cleaning prod- ucts (12%)
“Consumers are making conscious
decisions about cleaning products and practices that support their beliefs,” said Nancy Bock, SDA Vice President of Education. “They are not choosing products as they did in the past. Eco- friendly is out – and eco-easy is in.”
Headed in the Right Direction
Americans seem to be reading their
detergent label directions a lot more than in the past. The 2010 SDA survey shows 62 percent of respondents say they have read the directions on a pack-
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age of laundry detergent, versus 38 per- cent who said they never have. When SDA last asked that question in 2003, 49 percent said they had not read the detergent package directions. “Cleaning products are chang-
ing. Reading the label takes the guess- work out of dosage,” said SDA’s Nancy Bock. “With newer detergent products introduced in recent years, it’s more important than ever to read the label and use the proper amount of deter- gent in the washer.” Visit SDA’s website for information
on laundry and fabric care products at
www.cleaning101.com/laundry. The 2010 National Cleaning Survey
was completed for The Soap and De- tergent Association by Echo Research, Inc. Echo questioned 1,008 American adults (500 men and 508 women) via telephone on February 25-28, 2010. The survey has a margin of error of plus
Celebrating 18 Years of Diversity
or minus 3.1 percent. A summary of the survey results will be available on SDA’s website at
www.cleaning101. com/newsroom. The Soap and Detergent Association
(
www.cleaning101.com), the Home of the U.S. Cleaning Products Industry®
,
is a one-hundred plus member trade association representing the $30 billion U.S. cleaning products market. SDA members include the formulators of soaps, detergents, and general clean- ing products used in household, com- mercial, industrial and institutional settings; companies that supply ingre- dients and finished packaging for these products; and oleochemical produc- ers. SDA and its members are dedicat- ed to improving health and the qual- ity of life through sustainable cleaning products and practices.
Source: PRNewswire
HISPANIC NETWORK MAGAZINE 71
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