effective. He also began to research manufacturing methods and to source components. He then applied this in- formation and his knowledge of bio- mechanics to create more effective tools for himself, other bodybuilders and clients at his training facility. His gym became a living lab for his equip- ment prototypes, and fellow athletes became advisors with their constant feedback. His mentality was, “I can do that better,” relates Yosi Knecht, Atlantis’s

grow other potential operations, like gym franchises, clothing lines and nu- tritional supplements, he soon divested himself of these sidelines and concen- trated on his core strength – designing and manufacturing equipment. Today, the company’s operation

in Laval, Quebec, includes an 35,000 square foot fitness facility with 3,000 members. And it still serves as a labo- ratory where feedback, observation and communication are the founding values and perfection is the goal.

Atlantis’ 68,000 square foot manufacturing facility located in Laval

“Sansoucy and his

design team rely on what they call an “observe and re- spond” approach. They don’t impose their design will. Rather, they design after watching ath- letes interact with their equipment.”

Canadian territory sales manager and the company’s marketing strategist. “He’s always been fascinated by how stuff is built, so he’s constantly looking at the world through those eyes.” As Sansoucy’s reputation grew, so

did his facility and his business em- pire. While he had the opportunity to

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