Create the culture you want
Whenever you hire new staff mem-
bers you change the culture of your company. Tell them about the culture you are trying to create and, to show respect, integrate their ideas. This type of integrative leadership takes time, but it will move your business forward faster in the long run. Once created collaboratively, you can manage this culture on a day-to-day basis result- ing in higher productivity and better results. You will achieve your goals sooner and more easily. Gone is the military-style approach
of running a company. True leadership is gained through genuine connection, not intimidation. When everyone is working towards the same goal, the re- sults you can attain are amazing. FBC
Rod Macdonald
is the vice-presi-
dent of Can-Fit-Pro, Canada’s largest member- based community of fitness professionals and consumers. Rod builds successful work envi- ronments founded on growth of the organiza- tion through a supportive and challenging corpo- rate culture. Contact him at www.canfitpro.com.
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Canada’s Largest Selection of:
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www.keystonesports.ca
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