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Facility Profile
for BUSINESS
Atlantis builds a big reputation by recognizing that small details count.
BY KATHRYN KORCHOK
M
ost serious body- builders understand resistance training equipment and how and why it works. But
taking that knowledge and parlaying it into a multi-million dollar fitness equipment business isn’t in everyone’s playbook. Yet Raymond Sansoucy, a former Canadian bodybuilding cham- pion, has done exactly that with his company Atlantis. Over the past 27-plus years,
Sansoucy has created a commercial
66 Fitness Business Canada September/October 2009
Altantis founder and president Raymond Sansoucy
fitness equipment manufactur- ing company that is the largest in Canada and one of the largest in North America. Atlantis has contracts around the world, endorsements from leading fitness experts, and dedicat- ed followers from average club-go- ers to professional sports teams to celebrities.
A humble beginning
In the late 1970s, when Sansoucy
was a competitive bodybuilder, he wasn’t satisfied with the equipment then available. He knew he couldn’t achieve physical perfection with im- perfect machines. So, he started to tinker, adjust, rework, redesign and rebuild equipment to become more
Product suppliers have extensive knowledge and experience of the health and fitness indus- try in Canada. These supplier profiles will enable our readers to become better acquainted with them and to benefit from their expertise as well as their products.
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