20 On The Cover
CANADA
Departments
6 8
Editor’s Note Happenings
14 IHRSA
Report
A healthy lifestye is in the mind.
Wellness
News and Events
Support your industry!
14 IHRSA Healthcare
12 Comment
What’s the big deal about numbers?
16 What’s New
The latest products and services from industry suppliers.
54 Canadian Forum
The State of Club Business: A
new survey provides troubling results.
FBC Trainers
30 Your Business
Franchising: Will it play in the Canadian Fitness Industry?
62 Direct Connect
Advertiser index.
70 Canadian Forum
Remembering Jack Lawrence.
FBC Trainers
32 Your Career
How specializing can help you grow your training business
34 Workouts
34 Workouts
Training the
Ramp up reaction skills Occupational Athlete
38 Nutrition
Bits and Bites
38 Trainer Profile
A booming business
40
Slam Dunk!
4 Fitness Business Canada September/October 2009
40 2010 CANADIAN PRODUCT & SERVICE DIRECTORY
52 Marketing | Marketing Personal Training on a Budget
You don’t need to spend a fortune on marketing to prospective clients.
Comprehensive listing of product & service suppliers serving the Canadian health and fitness industry.
Report
Response to
Time Magazine article “Why
exercise won’t make you thin.”
16 What’s New
The latest products and services from industry suppliers.
Dr. Kenneth Cooper
Exercise science legend Ken Cooper talks fast, thinks big and is renowned for putting research findings into action.
Dxxxxr
Exxxxx.
Features
18 Marketing | How To
Run A Health Expo
As people recognize the benefits of exercise, the opportunities to increase the number of club memberships has grown.
18
26 Your Facility | Safety & Security
Invest in the right technology to help leave security and theſt issues at your front door.
22 Product Focus | Circuit Training
A circuit workout can be an ideal strength-training solution for users of all experience levels.
28 Management | Lead Or Manage?
Build loyalty, retention and results by creating a culture of connection with your staff.
26
30 Fifty Plus | Five Tips To Make your Organization Appealing To 50 Plus Workers
Recreation Centre
“We’re in the business of making memories.”
28 Management | Be a Visionary
Let visionary thinking move your business away from the norm and into higher realms of possibility.
42 Profit Centres | 4 Online Ways to Boost Revenues
Tired of the constant “economic downturn” chatter? Here are 4 beat-the- recession internet strategies you can start implementing today.
Improve prospects by targeting older adults not only as members, but also as staff.
62 Facility Profile | Century Gardens
46 Supplier Profile | A Life in Fitness
Two passionate fitness pioneers bring stationary cardiovascular training into the fitness mainstream.
50 Facility Profile | Fiſth Avenue Club
62
64 Staffing | Tossing the
“Wrong Person off the Bus”
Handling problem staff.
66 Supplier Profile | Atlantis
Designed for business.
Making a Difference: A Calgary club takes a unique approach to doing service and giving back.
46
Cover photo by Brandon Parscale
30
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