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Facility profile A Whole New Century!

In late 2008, the newly renovat-

ed, refreshed and expanded Century Gardens Recreation Centre was un- veiled to the Brampton, Ontario, com- munity it has served for over 30 years. The open-concept design combined with glass walls that invite in the sun has given the facility a fresh new look and feel.

Some of the building’s additions

include a new second arena, a fam- ily change room in the pool area, an expanded weight room and the brand new FitZone, a youth oriented fitness area. Both of the busy fitness areas are fully-supervised by certified fitness professionals throughout the day.

The expanded facility is now able

BY LISA BLAND

to offer a wide variety of swimming, skating, fitness and sports programs. Century Gardens is proud to be home to the Brampton Ontario Speed Skaters, Brampton Canadettes hockey team and the Brampton Thunder hockey team.

ty it has served for over 30 years. The open-concept design combined with glass walls that invite in the sun has given the facility a fresh new look and feel.

I

62 Fitness Business Canada September/October 2009 Fitness Business Canada September/October 2009

CENTURY!

A Whole New

Customer service and satisfaction

are the top priority. There is no sales strategy – there is a service strategy instead! The facility’s motto is “We’re in the business of making memories,” and the staff members believe that people choose the centre because of its outstanding services, programs, equip- ment and location in their community.

Programs are marketed through

the semi-annual Brampton Parks & Recreation booklet as well as inter- nally through word-of-mouth, posters, flyers and postcards. When new pro- grams are introduced, they are offered as “Try It” classes; the programs are added to the regular schedule depend- ing on the demand. The most impor- tant marketing strategy is getting staff members involved in the training and implementation of new programs.

n late 2008, the newly reno- vated, refreshed and expanded Century Gardens Recreation Centre was unveiled to the Brampton, Ontario, communi-

The centre measures its success by its revenue and patron participation. Usage is just as important as revenue Some of the uilding’s additions

their memberships in the future. ##

– it shows that members are attend- include a new second arena, a fam-

ing regularly nd will hopefully renew ily change room in the pool area, an expanded weight room, and the brand new FitZone, a youth oriented fi tness area. Both of the busy fi tness areas are fully-supervised by certifi ed fi tness is always busy, the staff have great at- titudes and friendly personalities and

The centre is one of the City of Brampton’s smaller c ntres, but it is considered a big success! The facility professionals throughout the day. The expanded facility is now able to offer a wide variety of swimming,

skating, fi tness and sports programs. Century Gardens is proud to be home to the Brampton Ontario Speed Skaters, Brampton Canadettes hock- ey team and the Brampton Thunder hockey team. Customer service and satisfaction

are the top priority. There is no sales strategy – there is a service strategy instead! The facility’s motto is “We’re

the feedback from members is always positive.

Quick Bits Century Gardens Recreation Centre Brampton, Ont. www.brampton.ca

Staff: 14 full-time, 120 part-time Membership fees: adult $213, stu-

dent $172, senior/youth $138, FitZone $100 Equipment: FitZone - 2 game bikes,

rock climbing wall, 4 Dance Dance Revolution games, Nintendo, Wii. Weight room - 6 ellipticals, 4 tread- mills, 25 pieces of strength equipment including a 14-piece circuit Programs: circuit classes (Young

at Heart, Fit Teen and FitZone), body sculpt, cardio groove, boot camp, Nordic walking, 3D pilates, NIA Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71