QUICK BITS

Century Gardens Recreation Centre

Brampton, Ont www.brampton.ca

Staff: 14 full-time, 120 part-time

Membership fees: adult

$213, student $172, senior/ youth $138, FitZone $100

Equipment: FitZone - 2 game bikes, rock climbing wall, 4 Dance Dance Revolution games, Nintendo Wii. Weight room - 6 ellipticals, 4 treadmills, 25 pieces of strength equipment including a 14-piece circuit

Programs: circuit classes (Young at Heart, Fit Teen and FitZone), body sculpt, cardio groove, boot camp, Nordic walking, 3D pilates, NIA

in the business of making memo- ries.” The staff members believe that people choose the centre because of its outstanding services, programs, equipment and location in their community. Programs are marketed through

the semi-annual Brampton Parks & Recreation booklet as well as inter- nally through word-of-mouth, post- ers, fl yers and postcards. When new programs are introduced, they are offered as “Try It” classes; the pro- grams are added to the regular sched- ule depending on the demand. The most important marketing strategy is

getting staff members involved in the training and implementation of new programs. The centre measures its success by

its revenue and patron participation. Usage is just as important as revenue – it shows that members are attend- ing regularly and will hopefully renew their memberships in the future. The centre is one of the City of

Brampton’s smaller centres, but it is considered a big success! The facil- ity is always busy, the staff have great attitudes and friendly personalities and the feedback from members is always positive. FBC

September/October 2009

September/October 2009 Fitness Business Canada Fitness Business Canada 63

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