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CAAWS launches new section to Mothers in Motion website
Ottawa, ON. . . CAAWS is pleased to introduce a new section to our Mothers in Motion website dedicated to recre- ation and physical activity promoters working with low socioeconomic status (LSES) mothers. It features online tools and resources to help successfully plan community-based physical activity
CAAWS launches new section to Mothers in Motion website
OTTAWA – CAAWS is pleased to introduce a new section to its Mothers in Motion website dedicated to recreation and physical activity promoters working with low socioeconomic status (LSES) mothers. It features online to ls and resources to help success- fully plan community-based physical activity and/or sport pro- grams for LSES mothers and their families. and/or sport programs for LSES moth- ers and their families.
A growing body of evidence indi- cates that socioeconomic stat
sedentary lifestyle is a health concern in the LSES population of Canadian women, and in particular mothers, yet there is a paucity of research on physi- cal activity levels, beliefs and behav- iours of this population.
better help underst nd and
income, education, occupation, fam- ily structure and socia support) is a strong predic or of health, including overweight and obesity. Furthermore, a c l activity
A growing body of evidence indicates that socioeconomic sta- tus (e.g. income, education, occupation, famidly structure and social support) is a strong predictor of health, including over- weight and obesity. Furthermore, a sedentar ly lifestyle is a health concern in the LSES populsa (teion of Canadian b women, and in par- ticular mothers, yet there is a paucity of resetarch on physical activity levels, beliefs and behaviours of this a population. To better help understand and address this i sue, CAAWS h s undertaken a two-yea project (2007 to 2009fi) to determine physi- vels of LSES mothers and to identify barriers that
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prevent and/or limit p rticipation of LSES mothers in physical activities with n their communities. Results demonstrate that groups defi ned by physical activ ty levels, socioeconomic status, and ethnicities have different needs and capacities, and are there- fore best-supported using different strategies g. Based on fi ndings and key learnings from cross-Canada focus groups with LSES To mothers and physical activity promoters, CAAWS has developed
EVENTS
9th Annual IHRSA European Congress 22-25 October 2009 Dublin, Ireland
IHRSA, in partnership with ILAM, (the Industry Body for Sports, Fitness, Aquatic Facilities, Outdoor Sector, Spas & Wellness in Ireland), recently an- nounced the invitation for fitness professionals to "open the door to suc- cess" by attending the 9th Annual IHRSA European Congress, 22-25 October 2009, in Dublin, Ireland.
9th Annual IHRSA European Congress
October 22-25, 2009 Dublin, Ireland
IHRSA is excited to be working with ILAM to provide an ideal forum for the global health club community to connect and advance their long-term stra- tegic thinking as well as sharpen skills on the fundamentals. The European Congress is a critical opportunity for club operators and other industry pro- fessionals to obtain practical insight applicable to any aspect of today's glo- bal fitness economy.
Executives from both inside and outside the health club industry will deliver four keynote presentations: •
Session: "Climbing Mountains: Pick the Route That's Right for You" • •
Fitness Industry: Global Crisis, How Deep, How Long & How Do We Get Out" •
The 2009 IHRSA European Congress programming will feature seminars targeting opportunities to help you sustain and grow a profitable fitness business;the opportunity to meet one-on-one with leading suppliers to the fitness industry in the Congress Showcase; networking with some of the foremost club operators from across Europe, presentation of the annual European Club Leadership Award; a tour of some of Dublin's leading health clubs; and select presentations simultaneously translated into Spanish, Russian, French and Portuguese.
David Patchell-Evans
Peter Draper
Pedro Videla,
David McWilliams
David Patchell-Evans - Founder & CEO, GoodLife Fitness Clubs, and Chairperson, IHRSA Board of Directors -
Peter Draper - Former Director of Marketing, Manchester United FC- Session: "Putting Customers First" Pedro Videla, Ph.D. - Professor of Economics, IESE Business School - Session: "The Global Economic Outlook & the
David McWilliams - Economist, Journalist, Broadcaster & Best-Selling Author - Session: "The Generation Game"
10 Fitness Business Canada January/February 2009 Fitness Business Canada September/October 2009
address this issue, CAAWS has un- ertaken a two-year project (2007 to 2009) to determine physical activity evels of LSES mothers and to identify arriers that prevent and/or limit par- icipation of LSES mothers in physical ctivities within their communities. Results demonstrate that groups de- ned by physical activity levels, socio- economic status, and ethnicitie have different needs nd capacities, and are therefore bes -supported using differ- ent strategies. Based on findings and key learnings from cross-Canada focus roups with LSES mothers and physi- cal activity promoters, CAAWS has de- veloped physical activity ools to assist
practitioners to better address specific community issues with respect to ac- cessibility, availability and affordabil- ity of physical activity opportunities for low socioeconomic status mothers.
From the focus group report to the
comprehensive assessment checklists, this new section contains free resourc- es and information to assist community physical activity promoters in their ef- forts to increase awareness of the im- portance of physical activity for LSES mothers.
To learn more about Mothers in
physical activity tools to assist practitioners to better address specifi c community issues with respect to acces- sibility, availability and affordability of physical activity opportunities for low socioeconomic status mothers. From the focus group report to the comprehensive assessment checklists, this new section contains free resources and information to assist community physical activity promoters in their efforts to increase awareness of the importance of physical activity for LSES mothers. To learn more about Mothers in Motion and/or to
download copies of the tools and resources in English and in French, visit the project website at www.caaws.ca.
Motion and/or to download copies of the tools and resources in English and in French, visit the project website at www.caaws.ca.
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