098 DECORATIVE & DESIGN / PROJECT 099
WARM
RECEPTION
Aqua Creations’ scheme for the lobby of Milan’s Nhow Hotel
offered a cosy reception to visitors during last year’s furniture fair
For their 2009 attendance at Milan Furni-
ture Fair, design company Aqua Creations
wanted to create a special off-site installa-
tion to highlight their unique range of light-
ing and furniture. Teaming up with interior
designer Michael Azulay, Aqua Creations’
head designer Ayala Serfaty approached
Milan’s fashionable Nhow Hotel in the heart
of Zona Tortona with a plan to revamp the
lobby and reception area.
The Nhow - part of the NH Hotel group - has
a policy of offering its guests “unique, ever-
changing experiences”, treating the hotel
like a constantly evolving exhibition space.
This made it the ideal location for a project
of this kind.
The scheme used a series of Aqua Creations’
lighting fixtures grouped together by kind
and placed alongside complementary fur-
nishings to create inviting pockets of space
around the lobby. Serfaty’s designs use
natural looking materials to create organi-
cally shaped pieces. In one corner a pair of
pod-shaped hammock chairs sat alongside
the yellow Maestro floor lamps. In another,
leafy-green, vase-like, floor lamps accom-
panied Anana poofs. Three Same Same shelf
lamps hung like glowing grubs along the
main reception counter and in the centre
of the lobby, customised Sunsa fixtures
– floating lily-pads shapes - were fixed in
place around a structural steel pillar by
curved stainless steel armatures. Other
custom-made luminaires included a row of
orange Nana floor lights, placed just inside
the hotel’s glass frontage, and yellow-glow-
ing growths of Blondie shelf lamps perched
on the concierge desk. The installation was
also an opportunity to introduce some new
designs like the Apaya floor lamps – white
glowing towers of hand-made Mohair felt.
Over 100,000 visitors came to admire the
lobby scheme during the three weeks of
the fair, a success which prompted Aqua
Creations to reproduce the design for their
recently opened showroom in Tel Aviv.
www.aquacreations.com
www.madesign.co.il
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