Mythology also celebrates those designers who choices and, in many cases, allowing them to cus-
are using soy-based dye, or shredded material where tomize their own belts. For Fredrick, it is about giving
the entire process is about limiting chemicals and customers the opportunity to walk in and see the
using natural dyes such as hemp oil, berry tea, etc. variety, so they know they have options.
“We really love the companies that are doing “We do a lot of educating,” Fredrick explains.
something with their money,” Fredrick says. “There’s “Because we are small and local, we can do custom
one company that is taking a percentage of their work. I encourage clients to customize their order.
sales and they are single-handedly supporting a We have everything from a plain $38 belt up to our
small community in Africa. That’s amazing.” New York belt, which is covered with over 400 hand-
of course, the ultimate “green” fashion is vintage set Swarovksi crystals, which goes for $295.”
apparel. “The best way to be green is to recycle The Richard Fredrick wholesale accessory line can
material. When you’re not creating new material, be viewed at
MantaDirect.com, as well as a retailer
but you’re using stuff from the 60s, 70s or 80s, then list, such as local boutiques PURe and JUNC. Fredrick
not only are you likely to be getting a one-of-a-kind, says he rotates samples and styles frequently so cus-
but it’s the highest level of green because you are tomers can logon and see a wide range of samples.
essentially recycling,” Fredrick explains. So what is next for openly-gay (and single)
And that’s the kind of business owner Fredrick Fredrick? As a designer, I want to expand into other
wants to be: one of a kind and completely green. accessories such as handbags,” Fredrick explains.
“We just have good energy in the store,” Fredrick “I want to educate the customer on green and
says of his new San Diego location. cruelty-free options. I hope people will continue to
After all, San Diego is where Fredrick got his start. respond when given the option between leather
Fredrick is a graduate of University of California- and non-leather. Personally, February marks my 21st
San Diego’s fine art school, and went on to study year as a vegetarian, because I really believe that
jewelry fashion design in Florence, Italy. After people are going to come to understand that one
returning to the United States, Fredrick went to New of the great ways to fight climate change is by going
York’s prestigious Fashion Institute of Technology vegetarian—so why would I choose to make money
for a degree in fashion. “After 9/11, I decided to mull off of leather? There is a better way of living.”
over my options, and decided to come home to San on January 31, Mythology is having its grand open-
Diego,” says Fredrick. “Luckily, accessorizing became ing at their new location in the heart of South Park
really hot again, like vintage buckles.” (across from Vagabond Restaurant) at 2365 30th Street
photography by
EdFrey.com
The belt line is really about giving the customer from 6:00 p.m.-10:00 p.m. Phone: 619.523.1132.
FEBRUARY 2009 | RAGE monthly 61
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