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industry report – buyers 31
Flying in the
buyers: booking trends
2:1. Have your business travel bookings increased or
decreased in the past year?
increased 47%
decreased 33%
face of trends
stayed the same 20%
2:2. In the next year do you expect to see your business
travel increase or decrease?
increase 47%
It would appear that bookings are on the increase and will decrease 20%
continue to do so; but the question is whether actual spend
stay the same 33%
will grow as businesses cut down on premium bookings
buyers: air travel
2:3. Has your number of air bookings in the past year
increased or decreased?
increased 53%
decreased 20%
verall business travel bookings have stayed the same 27%
O
ALTHOUGH
increased over the past year – and are
set to increase over 2009, according to
THE NUMBER
2:4. Of your overall air bookings, has the proportion of your
corporate buyers. OF TRIPS WILL premium (first or business-class) bookings in the past year
When asked the question: “Have your
INCREASE IT
increased or decreased?
business travel bookings increased or decreased in the increased 20%
past year?” (2:1), 47% stated that bookings have
DOESN’T MEAN
decreased 53%
increased and 33% stated they had fallen.
EXPENDITURE
stayed the same 27%
Paul Tilstone, executive director of the Institute of
WILL INCREASE
Travel Management, said: “The tendency for travel to 2:5. What percentage do no-frills airlines constitute of your
move up and down relates to a changing global economy. overall air bookings?
These figures will reflect the fact that the manufacturing Less than 5% 27%
and the financial sectors will have experienced a cutback 5-10% 33%
in business travel, while services and mergers and 10%+ 40%
acquisitions will have seen an increase.”
More encouraging were the 2009 predictions, flying 2:6. Has that increased in the past 12 months?
in the face of general trends. When asked if they Yes 60%
expected their business travel to increase in 2009 (2:2), No 40%
47% of corporate buyers said yes; compared to 20%
who said no. A third expected their bookings to stay 2:7. What is your business travellers' biggest concern when
the same. flying?
Tilstone said: “This is quite surprising, but what it choice of airport 41%
doesn’t show is that although the number of trips will cost 29%
security 6%
2:1 AND 2:2. OUR SURVEY RESULTS SHOW THAT BUSINESS TRAVEL BOOKING LEVELS
what cabin they are in 6%
HAVE INCREASED AND ARE SET TO CONTINUE IN AN UPWARD TREND
airline 6%
frequent flyer miles 6%
PRESENT FUTURE carbon emissions 6%
buyers: hotel bookings
20%
2:8. Has your number of hotel bookings in the past 12
months increased or decreased?
33%
increased 73%
47%
47%
decreased 13%
stayed the same 14%
33%
2:9. When booking hotels, what is your top priority?
20%
price 39%
location 39%
trusted brand 6%
■ Increased ■ Decreased ■ Stayed the same supplier deal 6%
loyalty points 5%
facilities 5%
ttgbusiness.com ❖ industry report 2008
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