hockey twitterarti – some national players and staff on twitter


Ashley Jackson – @ashleyjackson7 Darren Cheesman – @DarrenCheesman Alistair Wilson – @alfwilfson Richard Mantell – @RichM6 (pictured) Richard Alexander – @RATMAN05 Ben Hawes – @benhawes14 Jonty Clarke – @JontyClarke Alastair Brogdon – @Abrogdon11 Richard Smith – @RS_smudge George Pinner – @GCP01 Hannah Macleod – @hannahmacleod6 James Fair – @jfair25 Adam Dixon – @AdamDixon16


Chloe Rogers – @ChlorR12 Niall Stott – @niallstott16 James Tindall – @jimmyt20 Jason Lee – JasonLee_Leeboy


social media by numbers


$50 billion


95 million 79,000 99,000


made each day. wall posts are made every minute on Facebook. friend requests are accepted every minute on Facebook.


local and more national level are surely worth the time and effort involved. Weymouth’s use of social media highlights the opportunities the Internet offers to ‘plug’ clubs into not just the hockey community but also the businesses, other clubs and social life of their local communities and to keep the social buzz about hockey simmering along.


England Hockey also suggest social


media have a use for clubs aside from communicating with members. There are few clubs in the country which will consistently have enough people to cover everything they need to run the club smoothly, not at least without doubling up. “Twitter can be a good medium in raising these issues,” says Lawrence. And it’s not just with communities and businesses that clubs can have an impact, but also journalists. There are a growing number of journalists on Twitter who find it much easier to read a score or link to a match report in a Tweet. Facebook and Twitter have a


certain sprit of the moment feel about them at the moment. But it is worth remembering that in the short history of social media other empires have risen


and, to some extent, fallen – remember Friends Reunited, Bebo, Myspace and a handful of others? Nevertheless it seems social media do have a major part to play in hockey’s development over the next few years. As players become more involved, they’ll build their personal portfolios as well as exposing the sport. Clubs can continue to make themselves known locally through business and on the social scene. The governing bodies can make themselves more interactive with the hockey world, both within their own country and also by improving ties with hockey communities around the world. Social media also have the potential to give hockey a much greater advertising platform. There must be hundreds of clubs out


there who can identify with some of the points highlighted on these pages. As Weymouth and other good local clubs have shown, investing the time into a good array of social media tools can raise the clubs status beyond what might have been achieved otherwise. The possibilities are endless, and there may be many more ways that hockey can tap into this powerful tool. Just ask @jamesstock89 or @PUSHHOCKEYMAG! p


175 million 88,800


109,000 users


are registered on Twitter (24% of users Tweet regularly).


people ‘like’


hockey on Facebook (41,180 male; 43,980 female)


photographs are uploaded to Facebook each minute.


250 million 28,000


of


Facebook’s 500 million active users log in at least once a day.


post views are


made each month on www.facebook.com/PushHockey


is the


value of Facebook based on a Goldman Sachs investment fund in the company offered in January 2011.


Tweets are


@pushhockeymag Follow us on Twitter


when it All goes peAr shAped


LEWIS HAMILTON: The Formula One ace sullied his squeaky-clean image by Tweeting to his fans: “‘To those of you who care, thanks for your support, am on here for you. To all you haters… I just don’t give a f*** haha’. He later apologised and removed the Tweet.


www.twitter.com/pushhockeymag www.facebook.com/PushHockey


llllllllllllllllllllll SOCIAL MEDIA


llllllllllllllllllllll PUSH PAGE 16


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