‘The’ Kite School Officially
Opens
In July 2007, the Mayor of Gateshead, Councillor
David Lynn, officially opened Rowlands Gill Community
Primary School, formed by
the merger of two of the first
schools to adopt kites in 2004.
The school sports a red kite
as part of its school badge
and logo. The Civic party
In early June 2007, the Red Kites in the Red Mall, a new piece of was entertained by red kite
collaborative work between MetroCentre and Northern Kites was dances, poems and music.
unveiled. Situated close to the pedestrian entrance of the Red Mall, In keeping with the red kite
is an eye-catching three-metre square red kite banner supported theme, ‘red kite’ benches, a
by information panels located close to the Red Mall Customer mosaic, and totem pole have
Services Desk.
been installed in the school.
Let’s Go Flying Kites
In late 2007, England’s first children’s
picture storybook about red kites
was published. This was written and
illustrated by North East author, Jules
Burnett. The book was inspired by
the innovative work of Go North East
and the Northern Kites Project on the
branding of the ‘Red Kite’ bus service.
The company sponsored the book’s
production and donated 400 copies to
Adopt-a-Kite schools. Aimed at 3-8 year-
olds, this story book cross refers to the
National Literacy Strategy and delivers
an engaging story about two cheeky
kite chicks, Squawk & Squeal, and how
people come to see them as they grow
up in their nest in Gateshead.
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