Kitewatch 2006
In 2006, Flag and Red Philip’s had featured in over 360 articles
nest, close to the Derwent Walk, in the press. As well as almost
provided the perfect location for weekly regional and national
setting up a ‘Kitewatch’ event, press coverage, news of Northern
in conjunction with Gateshead Kites reached Dubai, Pakistan
Council, to let the public see and South Africa. Furthermore,
these brilliant birds.
Volunteers and Project
staff helped visitors to
see the kite’s activities
as the proud parents
brought food to their
nest. This was an
incredibly popular event,
with over 10,800 visitors
(in eight weeks) coming
to see the region’s fi rst
successful red kite
nesting attempt in six
generations. Visitors
from across the region,
the UK and Europe,
dropped in to watch
the kites at the nest.
By 2008, over 24,000
people had visited
Kitewatch events.
the Project and kites featured in
Making Headlines over 50 television transmissions
All previous red kite reintroductions and 36 radio broadcasts, both
projects have had a relatively regional and national. This
high media profi le around the included, in 2007, Northern Kites,
time of the release of the young a Tyne Tees documentary, which
birds into the wild. To ensure that told the story of the region’s red
the ‘people aspects’ of Northern kite reintroduction programme
Kites’ work were fully realised, and its impact upon local
it was key to delivering the schools, businesses and the
18
Project’s aspirations that Northern countryside. With an audience of
Kites had a high visibility and over 240,000 in the North East,
awareness amongst the public the documentary was the jointly
throughout the fi ve years of the most-watched regional broadcast
Project. By December 2008, the in England, during the week of its
work of the Northern Kites Project transmission.
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