Since the bus services’ launch, it has been hugely successful in attracting people
to see kites, and in increasing passenger numbers on the relevant routes by over
10%. It has been estimated that the red kite buses take ‘kite messages’ to over
2.5 million people each year. The company now also uses images of red kites, in
various stages of fl ight, on all of Go North East’s fl eet, to denote engine emission
levels; those bearing the full ‘soaring kite’ being the least polluting.
21
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32