NICEIC and ELECSA has produced its first ever TV and online commercial promoting the use of its registered contractors. ‘The Cage’ is a 30 second insight into the potential hidden electrical dangers that can exist in a home.
“This is an exciting first
for NICEIC and ELECSA,” commented Mark Smith, marketing director at Certsure, which operates the NICEIC and ELECSA brands. “We are committed to
promoting our contractors in new and innovative ways that recognises the specialist work they do. This year sees NICEIC mark its 60th anniversary and we wanted to do something special to celebrate that fact and produce something each of our registrants can be proud of.” NICEIC and ELECSA carried out extensive research to evaluate the level of awareness that householders have for domestic electrical installations. The study revealed that the majority of people take electricity in their homes for granted, simply because it’s invisible.
NEW TV AND ONLINE CAMPAIGN BY NICEIC AND ELECSA Using advanced CGI animation, ‘The Cage’ shows
a homeowner oblivious to the wall of electrical currents surrounding her. “This is the first time in UK advertising history that an electrical installation has been visually brought to life in this way,” added Mark. “We hope it will make people think about getting their electrics checked.” The advert was
launched in Scotland and Northern Ireland over the Easter weekend – to tie in with the traditional start of the DIY season when many people begin thinking
about carrying out work on their home. It will run for another two weeks on channels such
as UTV, STV and Channel 4 - reaching millions of TV viewers. It will also be promoted online and across social media in England and Wales.
wwww.niceic.com www.elecsa.co.uk
SPIE UK AWARDED THREE-YEAR OVERHEAD LINE FRAMEWORK
SPIE announce the award of a dual three-year framework with Scottish and Southern Energy Power Distribution (SSEPD). As part of the contract, SPIE UK’s newly formed Distribution & Transmission business will deliver a range of overhead line services as part of SSEPD’s business plan supporting Ofgem’s RIIO – ED1 price control. Activities will include the construction, dismantling and maintenance of overhead lines up to 33kV, along with the provision of critical emergency cover. SPIE UK’s managing director for Industrial Services, Steven Nanda
said,
“This award is fantastic news and all credit to our team, Scottish and Southern Energy Power Distribution has been a valued customer over the last two years and it is very encouraging to have our hard work and effort recognised in such a manner. We are looking forward to the opportunity of expanding our Southern operations and establishing a new depot in the North of Scotland. Through innovation and continual improvement, output will be focused on safety, customer service and efficiency along with dedicated investment in our training school supporting the recruitment of locally based apprenticeships.”
www.spieuk.com/en
TESP AND IET PROMOTE NEW STANDARD
An event organised by The Electrotechnical Skills Partnership (TESP) and the Institution of Engineering and Technology (IET) brought together employers and training providers to inform them about the latest apprenticeship developments. Sponsored by the
Department for Business, Innovation and Skills (BIS), the event provided a range of information on all aspects of the new apprenticeship standard and an update on the apprenticeship funding proposals - including the new Apprenticeship Levy. IET director of
membership and professional development Michelle Richmond, said: “The new apprenticeship will provide an exemplifying route to EngTech registration, and a more effective way for those who undertake it to achieve the formal recognition as members of the engineering community that they and this industry deserve. Our partnership with TESP will provide a means of ensuring that the new standard evolves in line with the wishes of employers and the demands on the industry, and provides a blueprint for apprentice training for many years to come.”
www.theiet.org
6 APRIL 2016 | ELECTRICAL ENGINEERING
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