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FEATURE DATA CENTRE WORLD REVIEW IN A WORLD OF ITS OWN


It was with excitement that Data Centre World opened its doors on 12 April 2016. Data Centre World has long been established as the ‘go-to’ event for data centre professionals and year-on- year the event has more exhibitors, higher quality content and delivers an audience to match


T


his year Data Centre World, the largest individual component of the


CloserStill Media Technology stack, contributed to an event that showcased over 500 international suppliers, 500 world-class speakers and what is said to be the largest attendance of any UK tech event ever. The innovative line up included experts from Yahoo!, Ford Motor Company, Deloitte, BofA Merrill Lynch Global Research and Standard Bank of South Africa. There was a world


first with the addition of the DCW Live Green Data Centre, a custom built data centre on the show floor, housing products from 30 suppliers in an interactive and real-world setting. It gave visitors the opportunity to see the interworkings of a datacentre and how products can be used independently and together to improve efficiency. Data Centre World has long been


16 APRIL 2016 | ELECTRICAL ENGINEERING “I’m a data centre buyer and it’s


great to be able to visit the stands and have exhibitors explain the product. It’s not just a dry presentation, it’s very interactive,” Violeta Bonevam, IBM UK


partnered with industry heavyweight Cloud Expo Europe, but 2016 saw the addition of two new events, Smart IoT London and Cloud Security Expo, further enhancing the value proposition of the event stack and taking huge steps towards having a genuine technology ecosystem event in London. As one diligent visitor put it; “Here you can see the whole spectrum. From the nuts and bolts in the data centres, the platforms and applications that floats in the sky, and now the devises powered by the cloud and how you secure them.” The organisers of the event, commented; “There is always a


bitter-sweet feeling in the wake of a successful event. For a visitor it


all comes down to two days. For our team it is the culmination of a year of planning and acquisition of exhibitors, and three months of campaigning for visitors, and then it comes down to those two days which you view equally with excitement and fear. And it’s all over in a flash. “We now look ahead to the launch of


Data Centre World and Cloud Expo Asia in Hong Kong next month, then we kick on to Data Centre World, Cloud Expo Asia and the launch of Cloud Security Expo in Singapore, then back to Europe for Frankfurt and then Paris in November.” Data Centre World will be returning to


the ExCel, London on 15-16 March. Register your interest in attending for 2017 visit the website below.


Data Centre World www.datacentreworld.com


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