on the diversity of its interna- tional staff—a group of sales and service representatives speak- ing Spanish, Tagalog, Yiddish, Arabic and French languages to name a few—who are prepared to provide the upmost in service. The newest dealership on the block is Courtesy—housing the brands Chrysler, Dodge, Jeep and Ram under one roof. The company’s flagship location, Courtesy Chevrolet, opened in Phoenix in 1955. This family owned, operated and oriented business has served customers for six decades and aims to instill its community- and family-cen- tric business philosophy here in Orange County. These dealerships and their
employees are a large part of the local fold—from both an economic and personal standpoint. Sales tax revenue accounts for nearly 35 percent of San Juan’s general funds, which stood at about $23.5 mil- lion for FY 2014-2015. The city’s largest revenue source, sales tax, makes up roughly $8.15 million of that. Property tax revenues trail slightly behind sales tax, ac- counting for about $8.11 million of the city’s general funds. The city’s projected sales tax for FY 2015-2016 is expected to trump the previous year by nearly $1 million.
Looking further, 37 percent of the city’s sales tax revenue comes from transportation. The transportation category—which includes car sales, service and auto part sales—makes up the greatest sales tax segment on the local economy, about $2.85 million. Being such a
significant part of the city’s bud- get, local dealers strive to meet challenges jointly to ensure the south Orange County hub for new car sales continue to grow and thrive.
With leadership from the San Juan Capistrano Chamber of Commerce, the city’s six auto groups formed the chamber’s Auto Council in 2010. The committee of dealership representatives and chamber members is tasked not only with promoting each dealer- ship as an individual entity but also with endorsing San Juan as a desti- nation for car shoppers. The com- mittee works closely with the city to mitigate any issues that arise such as major freeway infrastructure projects on Interstate 5—the area in which San Juan’s dealerships are clustered—signage, publicity and more. Facing a relatively small mar-
keting region—restrained by Los Angeles to the north, San Diego to the south and the Pacific Ocean to the west—San Juan’s dealerships are diligently work- ing as a team for the betterment of this community. Individually the dealerships sponsor local events and organizations, and, for the last four years, the Auto Council has hosted a new-car auto show and held a tri-city mixer with the Chambers of Commerce in San Clemente and Dana Point in 2014.
A car shop or service in San Juan is one other way residents and visitors, alike, can help sup- port this historic city’s growth and preservation. Take a test drive of San Juan and see what the city is all about.—Andrea Papagianis-Camacho
Capistrano Volkswagen
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52