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More online www.thecaterer.com Lily O’Brien’s consumer trends


2015 World Chocolate Masters


The 2015 World Chocolate Masters will be held at the Salon du Chocolat in Paris from 28-30 October 2015. Formerly exclusively reserved for professionals in the food and chocolate industry, this year the Salon du Chocolat is open to the public. The 19 finalists, including the 2015 UK Chocolate Master Alistair Birt, will compete over three days in Hall 5 of the Porte de Versailles in Paris. Cacao Barry hosts the final in which


chocolatiers, pastry chefs and other culinary professionals compete for the title of 2015 World Chocolate Master. The competition requires each contestant to create various pieces, including a chocolate showpiece, a sweet snack on the go, a moulded praline, and a pâtisserie of the day. The jury will make their decisions based


on presentation, taste and technical skills. All 19 candidates will go head to head with each other during day one and day two of the competition final, with the top 10 finalists announced at the end of the second day. This year’s theme – ‘Inspiration from


nature’ – challenges the competitors to consider sensorial inspiration, whether that is in colours or flavours, the sounds of the ocean or the change of the seasons.


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Sensory indulgence With an increasingly sophisticated consumer audience, manufacturers are being challenged to elevate the everyday food experience to a higher level and push beyond the “traditional and expected”. While salty-sweet and chilli are two


established flavour trends, chilli is being used more in combination with other contrasting flavours, such as lime, mango or peach. Manufacturers are also taking flavour inspiration from the wider food and drink space, with tea being one emerging flavour that is rising in popularity.


Comfort and nostalgia By providing reassurance about provenance, brands are able to build trust, grow loyalty and affirm premium credentials. Consumers like to hear authentic brand stories that provide a sense of security and trust.


Citrus fruits Citrus fruits offer refreshing health benefits like vitamins and zero fat, making them a great replacement for high-sodium salts and seasonings.


Coffee We are all becoming more aware of the positive health benefits associated with coffee, including the fact that it’s one of the world’s greatest sources of antioxidants, and coffee flavours are coming through in a huge range of new products across all categories in 2015.


Sesame seeds These little seeds not only provide texture and bite, they also deliver an earthiness and a nutty flavour, as well as providing health benefits through their high levels of calcium and zinc.


31 July 2015 | The Caterer | 59


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