Preview ICE TOTALLY GAMING 2015
As mentioned in the beginning, everybody involved is very excited about the upcoming unveiling on the ICE show, from 3rd to 5th of February 2015, where the visitors will witness the premiere of the products yet unassociated with Alfastreet. The first units will arrive on international casino floors immediately after the show, in order to measure them against the competition and players reactions.
ALFASTREET NEWLY EXPANDING
PRODUCT ARRAY DEBUTS AT ICE Alfastreet is to launch a brand new category of products at the forthcoming ICE, complementing its ETG pedigree
Alfastreet will take advantage of the upcoming edition of the London ICE show in February 2015 to display surprising new products that will define the extension of the current ETG line and increase competitiveness. This is the first time in over 20 years that the company will branch out of the area in which it achieved success and recognition, and established itself as a world leader, and an absolute reference in the business. The idea has been on company's drawing board for a while and it is a logical evolutionary step in design strategies, acquired knowledge and feedback from customers worldwide.
Alfastreet is proud to have established very good connections and partnerships with its clients and
business professionals, who have contributed to the future product line to great extent. It is vital to learn about and thoroughly know the operators, their needs and expectations, to define the new designs. The company boasts extensive insight into the secrets of the gaming industry, knowing everything that goes into such venture, from mathematical and physical models, to technical excellence and innovation. The customers have supported these efforts, knowing the reputation and the dedication of everyone involved. They know, that the new products will incorporate all the characteristics, that adorn Alfastreet ETG's from the very beginning, such as flawless ergonomics, intuitive and reliable software, that is true to the genuine spirit of the game, and above all; superior quality and attention to detail. The management is confident that the time is right for the launch, and is encouraged by the reactions from partners that are eager to place these products in respective markets.
The start of 2015 is an extremely busy one for Alfastreet. Many of the company’s existing products will receive significant improvements that are a result of constant evolution, and the desire to even further adapt to, and satisfy as many demands as possible. There will be definitive versions of several prototype machines from last year and much more. The London show will be a landmark for Alfastreet, which has set the focus firmly on the market segment, that is a departure from the traditional field in which they are market-leaders. Considering the reputation and the impressive track record to date, you can expect to find a new Alfastreet instrument near you in a very short while.
Albert Radman, Sales Director for Alfastreet, commented further: ‘’In the past year we were very successful in our existing markets, and we even strengthen our position in Europe, Asia, Africa and Latin America. We also entered the US market and we expect some great results in the year to come. With all the new developments, and the existing prospects, we are more than assured that Alfastreet is on the right path, and will continue growing and ensuring its leading position in the world of ETG product line.’’
CURVACEOUS NEW ELO DISPLAY DRAWS THE EYE
Elo’s IntelliTouch Curve is making its European debut at the ICE show in London after dropping jaws at G2E
Elo Touch Solutions (Elo), original inventors of the touchscreen, is introducing IntelliTouch Curve technology for the global gaming industry’s next-generation of game designs. Full HD resolution and clear glass optical clarity combine to deliver a professional-grade touch screen built for continuous use in public environments, backed by a 3 year warranty. Tested to handle 50 million touches in one location without failure, IntelliTouch Curve delivers superior image resolution, light transmission, and reliability because it utilises clear glass. There are no coatings, plastic films or moving parts to scratch, wear out, or damage.
“The new Elo Curve looks great, performs beautifully, and is tough enough for gaming environments,” said Craig Witsoe, CEO Elo Touch Solutions. “Our patented acoustic wave touchscreen technology uses only invisible
sound waves on clear, curved glass to deliver bright and sharp HD graphics.”
Elo research, design, manufacturing, customisation and support capabilities help gaming manufacturers avoid integration issues, enable touch on borders, create unique shapes and curves, and incorporate company or brand logos into the final gaming device. IntelliTouch Curve and true flat IntelliTouch Zero Bezel surface acoustic wave (SAW) touch technology is complemented by IntelliTouch Pro projected capacitive technology (PCAP) for horizontal counter, furniture and tabletop integration for electronic roulette. Elo surface capacitive (SCAP) touchscreens lower maintenance costs of gaming machines already deployed by plugging directly into third party touch controllers.
Elo touch screen innovations extend beyond the gaming floor to loyalty program kiosk, interactive directory map, digital signage, sports book, hotel, connected meeting room, restaurant menu and retail applications.
Ranging in size from 7 to 70 inches, Elo ruggedised tablets, professional touch monitors, all-in-one touch computers, and interactive digital signs help improve employee efficiency while delivering engaging brand experiences to gamers, diners, guests and shoppers.
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