Preview ICE TOTALLY GAMING 2015 PLAYTECH: BUSINESS INTELLIGENCE TECHNOLOGY
At the ICE show in London Playtech is set to reveal its latest gaming innovation, Business Intelligence Technology (BIT) for the next generation of licensed play
Playtech is the world’s largest multi-channel gaming software and services supplier with more than 3,600 employees across 12 global offices.
Traded on the London Stock Exchange’s Main Market, the company offers cutting-edge, value- added solutions to the industry’s leading operators across more than 20 jurisdictions. These include bet365, Betfair, Ladbrokes, Paddy Power, Sisal, Sky, SNAI and William Hill.
Our approach is, and continues to be, centred on the continual development of best-of-breed gambling products, content and services, built upon strong partnerships with more than 120 licensees.
We have the most comprehensive content library
of more than 500 of the world’s most popular titles including leading in-house and branded games and the broadest selection of products across all distribution channels – online, mobile and retail – all supported by a best-in-class back-end platform, enhanced by sophisticated marketing solutions. We also pride ourselves on being a ‘mobile first’ business with more than 350 mobile developers across the world.
We have the widest-ranging product suite in the market, fully integrated into a broad cross- platform offering; our state-of-the-art information management solution (IMS) enables players to play online, on mobile and on retail server-based gambling terminals through a single account and wallet.
BUSINESS INTELLIGENCE TECHNOLOGY In preparation for one of the most challenging,
competitive and compelling periods in our industry Playtech has invested heavily in innovation and developed the latest, cutting-edge
business intelligence technology in order to power next generation licensees.
We are pleased to present Business Intelligence Technology (BIT) at ICE 2015 and confident it will provide new and existing licensees with superior innovation for their next stage of growth. This unique data-driven, business intelligence marketing technology, exclusive to Playtech, is designed to significantly enhance licensee revenues by increasing player experience and lifetime value.
We firmly believe that our BIT software will revolutionise the way operators run their businesses and consumers experience gameplay.
The products, services and distribution channels we offer has established Playtech as the ultimate one-stop-shop and supplier of choice for operators with our pioneering approach to regulated and newly regulating markets playing a key role in our continued success.
Comtrade Gaming is to showcase its Core product solutions at ICE 2015, all drawn together by open technology
OPEN INNOVATION DRIVES COMTRADE’S EXHIBIT Our integration of GSA
The theme of Comtrade Gaming’s ICE 2015 is the presentation of ‘open innovation’ - platforms designed and deployed to provide significant upgrades to current system technologies. It is the starting point of a collaboration with clients to develop new products and features that can help land-based and online operators build unprecedented loyalty with their players.
At the heart of Comtrade’s open solutions is its Core platforms; iCore, gCore and sCore. Comtrade’s iCore platform, connects multiple products and enables centralised management of all player activities. At ICE, Comtrade will be showcasing a number of extended iCore features. The upgraded platform enables operators to more efficiently manage their business from a single location and engage players consistently across all channels (land based, online, mobile) and products.
Comtrade’s marketing engine, which features real-time segmentation, has been extended with behaviour-driven player evaluation that further improves player acquisition features,
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protocols has brought about significant advances in the
way we can connect products from various vendors, to track gameplay, report player info and comply with regulations.
such as product and channel cross-sell.
There are also new innovations, including Universal Free Spins and Leaderboards, which unify and enhance the player experience across all gaming products. Comtrade’s mobile development team will present new HTML5 games, including the latest Live Roulette client with real-time HD video streaming.
On the land based systems side, Comtrade will present the latest solutions for managing machines in distributed and casino environments combined with central solutions for player management, responsible gaming and regulatory control. All of its solutions are based on the Gaming Standard Association’s G2S
protocol. This year, Comtrade will also present a new sCore Connect product that enables existing SAS-based systems to communicate with machines trough G2S.
sCore integrates online and land-based platforms, enabling customers to play from a central wallet whatever and wherever they choose. Comtrade will also unveil its new responsible gaming solution, with demonstrations on the stand (N4-332) detailing the way in which play on a machine, online and via mobile can be uniformally tracked, with player spend limits and session times all controllable by the system.
“Our integration of GSA protocols has brought about hugely significant advances in the way we can connect products from various vendors, which allow operators and regulators to track gameplay, accurately report important player information and comply with regulations,” explained Aleš Gornjec, General Manager of ComTrade Gaming.
“We look forward to demonstrating at ICE how Comtrade’s open technology can connect machines from various vendors and track online and mobile play to deliver one complete picture of the player,” said Mr. Gornjec.
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