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Keeping all of the


family happy 7 entertainment centre trends in Latin America (and coming soon to a market near you)


Like almost all other exciting things, entertainment centres (ECs) are constantly changing – and that is what makes them so entertaining. The more entertainment options we have at home, the more today’s ECs must do to entice us out of the house, to socialise with friends in an entertainment environment. The Latin American market is ideally situated, at the very beginning of the evolution from the narrow definition of the “family entertainment centre” to the broader emerging definition of “entertainment centre” that includes a limitless variety of entertainment offerings. John Plumpton reports.


T


he entertainment centre (EC) of the 21st Century must be not just convivial and inviting, it must also stay well ahead of ever-improving home entertainment technology. Not only have EC activities


and programming become more diverse, but the target demographic has also been expanded to include the “fun-seeking kid” all of us have inside, regardless of gender, age or background. Suddenly “family” is no longer a one-size-fits-all market segment. Here are seven key trends we’ve identified as drivers of today’s progressive entertainment centres.


EXPANDING DEFINITIONS


Having started life as a simple games arcade, or a redemption zone attached to a restaurant, today’s EC can be almost anything imaginable, from an indoor ski slope to a virtual environment. One of the major and continuing trends in entertainment centre development is the desire to entertain not just young kids, but the whole family, from toddlers to great- grandparents. As ever, the whole point is going out with friends and family and having a good time.


NOVEMBER 2014


MOI Park, T


urkey


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