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in the US and Canada) and holiday visits from Santa. “The Caverns is always our number one attraction,” confirms Steve Beckley, co-owner (with wife Jeanne), “but the rides have expanded our visitors’ experience and encouraged them to stay longer. Families can come up, take a cave tour, swing out over Glenwood Canyon, listen to music, eat lunch overlooking the Roaring Fork Valley and have a really special day together.”
Unique character One of the reasons a family-owned park like Glenwood Caverns can survive in this era of large, corporate-run theme parks, believes Beckley, is its unique character. “Where else can you ride a gondola to tour a cave,” he asks, “and enjoy hair-raising thrill rides on the edge of a cliff while you’re there? I don’t think that we are competing with other parks. There aren’t any in this part of the state, and none in the region that offer the combination of activities and attractions that guests find here. I believe that our competition is from video games and electronic devices that compete for our visitors’ time.” Real world activities like those found at Glenwood Caverns, argues Beckley, make people happy: “Our mission is to make our customers smile, and we dedicate a lot of resources to make sure that happens. We offer something unique, and if guests have a good
time and leave here happy, they tell their friends about it and they keep coming back. Managing the park is a real team effort.” As the park’s owners focus on long-term planning and new developments such as the Iron Mountain Hot Springs, day-to-day management has just been handed over to Nancy Heard, who has been promoted to general manager. Prior to joining the Adventure Park, she spent 16 years with the Aspen Skiing Company and is also one of a handful of women in
“ Steve and Jeanne Beckley in the caves at Glenwood Caverns
Where
else can you ride a
gondola to tour a cave and enjoy hair-raising thrill rides on the edge of a cliff while you’re there? Steve Beckley
”
NOVEMBER 2014
49
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