INTERVIEW
INTERVIEW LEVI ROOTS
LEVI ROOTS IS A MAN OF MANY TALENTS MOST FAMOUS FOR CREATING REGGAE REGGAE SAUCE. JULIET DENNIS CAUGHT UP WITH HIM AT THE GLOBAL TRAVEL GROUP CONFERENCE
evi Roots is the most famous man ever to walk into the Dragons’ Den. He strolled onto the BBC2 show with a guitar singing about his Reggae Reggae Sauce and his life changed forever. He is now a successful businessman, musician, inspirational speaker, a regular on TV and a dad, among other things. Earlier this year he inspired travel agents at the Global Travel Group Conference where he was guest speaker. In August, guests at Jamaica House 2014, hosted by the Jamaica Tourist Board for the Glasgow Commonwealth Games, sampled jerk chicken cooked in a dish prepared by Roots.
L
AS A PASSIONATE AMBASSADOR OF JAMAICA, WHAT ARE SOME OF ITS HIDDEN GEMS AND WHY SHOULD HOLIDAYMAKERS GO THERE?
There are many fantastic hidden gems in Jamaica and I’m reluctant to share them all so it stays that way! But Jamaica is famous for its beautiful rivers – it is known as the Land of Wood and Water after all! There are two particularly beautiful sites
I have used the same agent for years. They always offer a very helpful and friendly service
that I love to visit and they are the Rio Cobre and the famous Rio Grande.
DO YOU FIND MUCH TIME TO GO ON HOLIDAY? WHERE DO YOU LIKE TO GO AND WHAT’S YOUR FAVOURITE DESTINATION?
I get to travel to Jamaica about three times a year, but when I’m there I unfortunately have a lot of work to do. I have a new shop in Devon House, Kingston, I attend conferences, do TV and radio interviews and most importantly, I am able to help the community – particularly Howells Content Primary School and Glenmuir High School. But I try to find time to relax on Jamaica’s beautiful beaches. It is definitely my favourite holiday destination, especially as I have family there. My other favourite destination is Cape Town.
DO YOU LIKE CHILL-OUT BREAKS OR ACTIVE HOLIDAYS?
I like a bit of both; I like to head to the beach; my favourite beach is Hellshire in Portmore. I also like to be a bit active.
aspire september 2014 — 39
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