Show Review
parkworld-online.com
How was your AAE?
Andrew Kam, Hong Kong Disneyland: The Expo was well organised. The exhibition hall was fantastic. I saw quite a diverse range of products and services and I have to say I’m really impressed with the way that the China attractions industry in general is progressing in the last few years, particularly around 3D or 4D technologies. A lot of these ideas are very innovative, plus they are manufacturing a lot of high-quality attractions here in China as well.
Patrick Lamb, Severn Lamb, UK: The Expo was very successful with many high quality attendees, not only from China and Hong Kong but also Taiwan, Korea, Japan, the Philippines, Egypt and Australia just to name a few.
BUSTLING BEIJING
eld at the China National Convention Center from 18 to 20 June, which just three months earlier had hosted the annual exhibition of the Chinese Association of Amusement Parks & Attractions (CAAPA), AAE remains the premier international conference and exhibition for the attractions industry in the Asia-Pacific region. The attendance quoted above, which includes more than 6,500 buyers, represents an increase of around 67% compared to the 2013 event in Singapore and means AAE now rivals IAAPA’s Euro Attractions Show in terms of visitor numbers. On the show floor, there were 325 exhibitors representing 33 countries and regions, up 30% over last year. Over a quarter of attendees participated in at least one education session, attraction tour or networking event. As well as the conference sessions held throughout the event these included the one-and-a-half-day IAAPA Institute for Attractions Managers, IAAPA Safety Institute and Leadership Breakfast featuring a keynote address from Bill Ernest, president and managing director
H 24
Sascha Czibulka, Intamin, Switzerland: The three days in Beijing have been three very good days for Intamin. Even on the last day we had some very productive meetings. It was good to see that despite the majority of attendees were coming from China, which was no surprise given the current development in this country and the location of the show, there was also a decent number of clients from other Asian countries, from Australia, New Zealand and even the Middle East.
Julie Zakus, WhiteWater, Canada: AAE 2014 exceeded all of our expectations. The overall record attendance kept our 20+ sales team busy every minute of all three days. We were pleased to see attendees from the entire Asian market, not just China.
IAAPA celebrates record-breaking Asian Attraction Expo
With an estimated 9,000 industry professionals in attendance, last month’s three-day Asian Attractions Expo (AAE) in Beijing was the most successful ever for organiser IAAPA. There was also a sold out exhibition floor featuring a record number of exhibitors, plus packed education sessions. Good result!
of Asia for Walt Disney Parks and Resorts. The tours included trips to the Forbidden City, Happy Valley Beijing and the Great Wall of China. “The conference is always an important reason many people participate in Asian Attractions Expo,” noted Andrew Lee, IAAPA’s vice-president for Asia-Pacific. “As the attractions industry grows in the region, so does demand for industry-focused professional development. IAAPA helps fulfil that need.”
“Business is booming in Asia,” added
IAAPA president and CEO, Paul Noland. "The Expo was packed with executives and decision makers developing brand new parks and attractions in record numbers and with leaders of well-established parks looking for the next big idea to drive their business to new heights.”
Asian Attractions Expo returns to Hong
Kong in 2015, always a popular choice. The dates are 16 to 19 June. Enter them into your phone’s calendar now.
iaapa.org/expos
Shawn McCoy, Jack Rouse Associates, USA: This Expo was one of the strongest IAAPA conferences in recent years. Not only did we enjoy record attendance, but the quality of the leads was exceptional. Congratulations to IAAPA for organising and producing a great show, which we believe strongly signalled the importance of the Asian market to the leisure industry for years to come.
Steve Sanderson, The Sanderson Group, Malaysia: We’ve been attending IAAPA’s Asian Attractions Expo for a number of years now and each year it’s shown strategic growth. Just look around; we started off with a small booth, 3m x 3m, then we went to 6m x 6m, 9m x 6m, and here we are at 12m x 12m. It shows that there’s growth in the market for everybody, providing you’re prepared to work within the confines of the market.
Marco Savegnago, Auxel Automation, Italy: In comparison to the past editions of the show in Singapore and Hong Kong, there were much more people but less international visitors (no Middle East, no European, few US) and also a lot of “brochure collectors”. Nevertheless there was also important interest from some big Chinese companies and during the show we presented the latest release of our Unixon asset management system.
Wyeth Tracy, Empex Watertoys, Canada: The show was very busy for the three days. Empex Watertoys presented its latest Aquacircus and Aquatropica products, which were well received. We look forward to the show in Hong Kong in 2015.
Markus Beyr, Attraktion, Austria: We successfully launched our new Dome Ride Theatre. This new media- based attraction created a lot of interest and we had very promising talks at the show. Considering the strength of the market in China and many parts of South East Asia, we now look forward to next year’s Expo, which given the attractivity of Hong Kong I believe will be an even better show.
JULY 2014
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