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Dinoland at Mirabilandia


Opened last month, Dinoland is a new kid- friendly area at Italy’s no.2 amusement park, Mirabilandia in Ravenna. The prehistoric themed land covers 12,000 square metres and feature 54 dinosaurs and six exciting attractions including the Brontocars driving school and Bicisauro Magic Bike ride by Zamperla.


Construction of Dinoland took eight months and represents €2.5 million of investment for Mirabilandia owner Parques


Reunidos. Theming was carried out by TAA Industries.


On 5 July the park was scheduled to premiere a new after dark spectacular called the Midendhil Magical Night Show (midendhil.com). Produced by Valerio Mazzoli Studios, the production was directed by Davide Simon Mazzoli, author of the children’s fantasy book Le Terre Magiche di Midendhil.


mirabilandia.it New at Essel World


A Huss Shot ‘n’ Drop is the big new attraction for 2014 at Essel World, Mumbai. The 190ft-tall (60m) ride offers a combination of thrilling sensations, including forces of up to 4G, as it shoots up and down the tower. It joins over 70 other rides and attractions at the park, including other Huss favourites like a Top Spin, Enterprise and Rainbow. “Within a few days of the launch, Shot ‘n’ Drop became one of the greatest attractions in the park, taking thrill to an all new level,” notes Shirish Deshpande, CEO of Essel Group owner Pan India Paryatan Pvt Ltd. “At Essel World we always striving to engage audiences in new and exciting ways and they are really enjoying this ride.” The new attraction has been extensively promoted through an integrated marketing campaign comprising: print, radio, out of home media, social media and digital marketing. esselworld.in


Feel the Rush at Wicksteed It’s one of the UK’s


tallest and longest zip wires and it’s now open at Wicksteed Park, Kettering. The


£200,000 attraction, called Rush, has a top speed of 40mph 65kmh), is as high as a six-storey building and stretches a full 310 metres long.


Linked to an activity tower, it actually comprises three zip wires to allow families and friends to take the plunge together, with helmet cameras to record the descent for a souvenir video. There’s also a Leap of Faith, allowing people to dive from a 10m high platform with only a support harness to break their fall, and a 14m climbing wall. Located in the county of Northamptonshire, Wicksteed Park was founded in 1921 by Charles Wicksteed, who invented the modern day slide and swing, as part of his vision to inspire and encourage play as part of families’ health and well-being. “Charles Wicksteed was an innovator and, although the park has rollercoasters and rides, we want to encourage children and families to use their imagination and have fun in different ways too,” notes the park’s present day managing director Alasdair McNee. “Rush is a perfect example of the type of innovative, adventurous play and excitement we want to encourage.” wicksteedpark.co.uk


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Great Wolf Lodge New England


North America’s largest family of indoor waterpark resorts has opened its latest outlet in Fitchburg, Massachusetts. Great Wolf Lodge New England allows families to experience a weekend getaway, or perhaps a longer vacation – all under one roof.


Complete with more than 400 suites, a wide variety of entertainment and dining offerings, the centrepiece of the resort is the 68,000 sq ft (6,317 sq m) indoor waterpark. Slides and attractions include the six- storey Howlin’ Tornado, Slap Tail Pond wave pool and the River Canyon Run family raft ride, all from ProSlide. The Wolf Tail waterslide drops riders straight down 20ft (6m) before sending them out on a full 360° loop. It is the first ProSlide SuperLoop at a Great Wolf Lodge. Other resort activities and attractions include the giant Howlin’ Timbers


Play Park, Howlers Peak ropes course, indoor mini golf, mini bowling and more. Howlers Peak, by Ropes Courses Inc, is something the entire family can experience together – high above everyone else. Standing 30ft tall (9m), it is Great Wolf’s first indoor rope course experience. Guests wear harnesses and venture across several rope pathways. Complete with varying heights and challenges at each station, Howlers Peak is one of the key attractions at Great Wolf Lodge New England. Younger children can also walk alongside their parents on a smaller course designed just for them.


JULY 2014


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