CONVERSATIONS | From the Editor
Published by Texas and Southwestern Cattle Raisers Association
Cattle Raisers — a Timeless Community
By Ellen H. Brisendine
ehbrisendine@tscra.org
1301 W. Seventh Street, Suite 201 Fort Worth, Texas 76102-2660 Phone: 817-332-7155 Fax: 817-332-5446
Subscription Inquiries: (orders, address change, problems) 800-242-7820
thecattlemanmagazine.com
ELLEN H. BRISENDINE Executive Director, Communications Services
KRISTIN HAWKINS Web Content Manager/The Cattleman Update Editor
T
HANK YOU, EVERYONE, FOR THE KIND BIRTHDAY WISHES YOU HAVE SENT TO TSCRA on behalf of The Cattleman magazine. We appreciate your support in our special birthday advertising section, and we enjoyed sharing
birthday cake with you at the Cattle Raisers Convention in April. This milestone wouldn’t be possible without the active and vocal support
of our members, readers and advertisers. The longevity of The Cattleman magazine is also due to the remarkable work of the staff members who came before us. This 100th anniversary is certainly a cumulative achievement. In honor of our 100th anniversary, we asked artist Teal Blake to provide
us with a painting that we could print to fold out to something larger. Like so many of our covers that have been graciously provided to us by fi ne artists and photographers over the decades, this image is timeless — rider on horseback among good cattle. Special thanks go to the advertisers who specifi cally participated in this grand cover — Priefert Manufacturing, DuPont Crop Sciences and 44 Farms. Inside this issue is the same great content that has sustained The Cattle-
man for 100 years. The 20 pages covering the Cattle Raisers Convention have reminded me why my feet hurt so much when we got home from the convention in San Antonio. We’ve run as many photos as we could in the print publication and published many more in The Cattleman Plus, our tablet app. In our features section, Carol Hutchison takes a look at a perennial
problem in ranching in a study of a cattle theft case that could happen to any rancher. Be sure to note the special advertising in this issue on equipment. Now
here is an area where things have changed a bit in a century — digital weigh scales, power tree saws, better steel pipe and fencing and more. From June 1914 until now, TSCRA has been proud to provide The
Cattleman magazine as the business journal of the southwestern cattle industry. I wonder what the next 100 years will bring?
Charter Member
LIVESTOCK PUBLICATIONS COUNCIL
CHRISTINA SEBESTA Circulation Manager/Advertising Coordinator
DIANNE LONG Systems/Operations Manager
LINDA LEE Graphic Designer
ELAINE HELLMUND Copy Editor/Proofreader
SHAWN MCCOY Advertising Sales
GINA BRYSON Media Consultant
SPUR MERCANTILE: CLAY MURRAY Sales Consultant: 817-626-7787
The Cattleman
thecattlemanmagazine.com
TSCRA Insurance Services
tscrainsurance.com
TSCRA
tscra.org
Law Enforcement
tscra.org, click on Theft & Law
Cattle Raisers Convention
tscra.org/convention
8 The Cattleman June 2014
thecattlemanmagazine.com
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