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CATTLE RAISERS COMMUNITY


INDUSTRY NEWS


Texas Beef Checkoff Goes Red With Heart-Healthy Partnership


T


HE TEXAS BEEF COUNCIL (TBC) HAS AGAIN PARTNERED WITH the American Heart Association (AHA) to share


with consumers the many ways beef can be part of a heart-healthy diet. In honor of National Heart Month in February, TBC celebrated the yearlong partnership by showcasing heart-healthy lean beef at Go Red for Women luncheons in major Texas markets. “We are very pleased to partner with AHA and


showcase beef’s positive role in a heart-healthy diet,” said Jennifer Matison, TBC senior manager of consumer information. “Checkoff-funded beef nutrition research studies have been instrumental in providing accurate beef nutrition information to not only consumers but leaders within the health professional community. These studies allow us to partner with reputable health organizations such as AHA.” This year TBC has sponsored and attended Go Red for Women luncheons in Austin, Dallas, Fort Worth


and San Antonio and will also be involved in the up- coming Houston luncheon. TBC also partnered with the Texas Cattle Feeders Association to participate in the Amarillo luncheon. To date, more than 3,500 at- tendees have received beef nutrition information and enjoyed a lean beef meal at the luncheons. Jennifer Fisher with TheFitFork.com blog showcased


her Beef and Egg “Barn Raiser” Breakfast Bake recipe during breakout sessions at the luncheons. Fisher also appeared on 2 segments of San Antonio’s “Great Day SA” morning show touting the benefi ts of eating protein for breakfast and explaining that lean beef is an excellent source of protein that will satiate hunger and help curb snacking on unhealthy foods later in the day, helping maintain a healthy weight which ultimately reduces many risk factors associated with heart disease. Last year the Beef Checkoff Program announced that 6 fresh beef cuts are certifi ed to display the AHA Heart-


Ranger Gate Co.


Yoakum, Texas 800-722-1299


www.rangergate.com sales@rangergate.com


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Protected Territories Available 


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tscra.org June 2014 The Cattleman 15


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