CATTLE RAISERS COMMUNITY
INDUSTRY NEWS
Check mark. With that, retailers have the opportunity to market the extra-lean beef items to shoppers using one of the most trusted icons on food packaging today. The extra-lean beef cuts that meet the AHA’s criteria
for heart-healthy foods as part of an overall healthy di- etary pattern and are certifi ed to display the Heart-Check mark include USDA Select grade Sirloin Tip Steak, Bottom Round Steak, Top Sirloin Stir-Fry, Boneless Top Sirloin Petite Roast, Top Sirloin Filet and Top Sirloin Kabob. “The beef industry has made signifi cant strides
Margaret Lewis Furse
Furse, an active partner in Hawkins Ranch, has mined public records, family archives, and her own childhood memories to compose this sweeping portrait of more than 160 years of plantation, ranch, and
small-town life. 256 pp. 43 b&w photos. 2 tables. 3 appendixes. Bib. Index. $24.95 cloth
800.826.8911 Fax: 888.617.2421
www.tamupress.com TEXAS A&M UNIVERSITY PRESS
when it comes to producing a wholesome and nutri- tious product that fi ts into a heart-healthy diet and lifestyle,” said Dr. Dick Sherron, past president of Texas and Southwestern Cattle Raisers Association, physi- cian, rancher and TBC board member. “Working with leading health organizations like AHA to help educate consumers about our nutritious and healthful product continues to be a focus of the beef checkoff in Texas.”
New Leadership Program at Kingsville
T
HE KING RANCH® INSTITUTE FOR RANCH MANAGEMENT (KRIRM) has introduced the Excellence in Ag
Leadership Program, a 2-year course to further de- velop the next generation of leaders in the ranching industry. Eighteen young professionals in the ranching industry were selected and identifi ed as high potential leaders with assistance from National Cattlemen’s Beef Association. They will complete the unique distance- education program, which is designed to help them identify, understand and capitalize on unique strengths to develop personal, organizational and community leadership skills. To do so, the participants will attend 3 KRIRM lec-
tureships held in Kingsville that will focus on strategic planning, human resource management and systems thinking; participate in leadership webinars with industry leaders; and have the opportunity to attend individual leadership development, policy and media training workshops. Ryan Rhoades, KRIRM assistant professor at the
helm of the new program, says, “We will be forced to deal with some big issues and challenges. Developing the next generation of leaders is among the strongest leverage points for our industry.”
Cattlemen Ad -
1-14.indd 1 16 The Cattleman June 2014 12/9/13 10:07 AM
thecattlemanmagazine.com
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