Franchise Focus
League of their own
Home Instead Senior Care continue their winning streak INVESTMENT LEVEL: £35,000
H
ome Instead Senior Care, who specialise in providing non-medical care services to older people so they can remain living in their own homes, had a
stellar year in 2013. Their success looks set to continue, as the franchise company goes from strength to strength, taking the lead not only in the care it provides, but also for the support and care provided to its franchisees. They topped an award-winning year –
already holding the titles of the bfa Gold Franchisor of the Year and Number One Home Care provider in the recent Laing and Buisson Care Compliance Monitor Report – by receiving the accolade of Best Franchise at the Smith and Henderson awards held in Birmingham. Franchisees were invited to provide anonymous feedback about their franchise ownership experience and rate the training and support provided by their franchisor. The top franchisors were then shortlisted and required to make a presentation to the panel of five expert judges. Commenting on winning Best Franchise, Martin Jones, Home Instead COO, said: “We are delighted to be the recipients of this award and to be acknowledged as industry leaders, especially as these awards are based on the satisfaction feedback from our franchisees combined with the opinion of an expert panel of judges. “At Home Instead we understand the value of our teams, both at national office
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and those in our franchise offices, working together to support each other in making Home Instead such a success story.”
“Home Instead is a company that genuinely cares about its clients but also about what it does and the people it works with”
Home Instead are also proud of their five star franchisee satisfaction rating, based on the feedback from both their individual franchisees and their caregivers who participated in a new benchmarking programme. Five areas were measured; training and support, business system, culture and relationships, leadership and stewardship and general satisfaction. As more and more people see just what a great opportunity it is to become a franchisee, the company has just welcomed on board four new franchise offices, taking their total number of UK offices to 150.
The continued success of the business is attributed to delivering quality care, which has always been its prime objective. Home Instead is a company that genuinely cares about its clients but also about what it does and the people it works with. Put in simple terms, they are particular
about who they allow to carry the Home Instead mantle, making sure that their franchisees and employees are like-minded individuals with the same aspirations, attitudes and beliefs. In return, Home Instead franchisees can expect to be well cared for by their national office team who fully appreciate the importance of nurturing and supporting their owners from day one. The team knows that they can’t afford to stand still and they keep moving the business forward in all areas.
A Home Instead franchise can provide you with the opportunity to own a sizeable business that is more than capable of generating very satisfying returns, both in terms of profit and also job satisfaction.
It all adds up to a good move. You could be joining a successful company that is helping lead the way in the care of older people, enabling you to combine making a difference with running a substantial and rewarding business. If you are interested in discussing a franchise opportunity with the team from Home Instead, you’ll find them on stand F130 at the National Franchise Exhibition at the NEC on 14 and 15 February. n
HOME INSTEAD SENIOR CARE
WEBSITE:
www.homeinstead.co.uk/franchise EMAIL:
franchiseinfo@homeinstead.co.uk PHONE: 01925 732 460 CLASSIFICATION: Senior care
Investment: £20k-£50k
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