Franchise Focus One of a kind
The worldwide expansion of unique food franchise German Doner Kebab continues INVESTMENT LEVEL: £180,000-£220,000
I
n contrast to the traditional unhealthy image of kebabs, German Doner Kebab offers a gourmet food experience free from additives and preservatives. The company’s unique fusion concept uses only 100 per cent veal and pure chicken fillets (100 per cent Halal) together with locally produced fresh vegetables prepared on a daily basis and special ‘Doner Kebab’ bread. Its unmatched flavour is derived using a combination of original doner meat and chicken blended with three original sauces. The recipes for both the spices and sauces remain a closely guarded company secret.
The company is now poised to fulfil its ambitious expansion plans throughout the United Kingdom, Europe, Scandinavia, GCC and beyond. UK franchise agreements have been signed for multiple stores at selected areas of The Midlands, London, South Wales and Scotland, with stores opening the first quarter of 2014.
A company spokesperson said: “Such
has been the overwhelming demand for our exclusive business offer that we now have agreements in place for more than 200 store openings across Europe and Pakistan. We will be announcing details of our master licence agreements in the near future.”
Following the launch of the world’s
first real Doner Kebab franchise in the prestigious Dubai Marina View Towers, the Doner Kebab brand continues to go from strength to strength with the securing of its second store in Dubai Marina. The spokesperson continued: “In
response to the increasing popularity of our flagship store in Jumeirah Lake Towers, we are delighted to announce the opening of a second Doner Kebab outlet in Dubai. Our authentic kebabs are big on flavour and size – which keeps our customers coming back for more.” All German Doner Kebab stores have the close support of the world’s largest Doner Kebab production operation – Kaplan Doner, based in Germany – together with its unrivalled industry knowledge acquired through decades
of experience. Since the launch of the brand in Berlin in 1988, Doner Kebab has been committed to perfecting its unique blend of traditional spices and innovative cooking processes that go into producing its healthy alternative doner kebabs. Doner Kebab is the number-one fast food in Germany. This speaks volumes for a country known for its discerning taste for wholesome good food. With their strong brand identity and fresh, succulent food, German Doner Kebab is a welcome choice given there are so many burger, pizza and fried food outlets. Further information on Doner Kebab is available on
www.donerkebab.ltd.uk and from World Franchise Associates who have exclusive rights for the marketing of this global brand. n
DONER KEBAB
WEBSITE:
www.donerkebab.ltd.uk EMAIL:
info@donerkebab.ltd.uk PHONE: 07921 771 908 CLASSIFICATION: Food
February 2014 |
Businessfranchise.com | 53
Investment: £100k-£200k
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