Investment: £20k-£50k
Franchise Focus
Best of both worlds
A Caremark franchise offers the opportunity to build a business that yields financial rewards whilst aiding the local community
INVESTMENT LEVEL: £32,950 T
he New Year brings with it a need to start afresh, for something new and a desire to take on challenges that will inspire and reward. Reflecting on one’s career
is often the first port of call when looking for change – the desire for a job that brings both the opportunity to succeed in business and give something back to the community. This does not have to be a wasted New Year’s resolution, as a Caremark franchise can offer both. Since its launch in 2005, Caremark has become synonymous with two things: a great business opportunity, which can be rewarding financially, and high-quality home care, which can provide personal growth and fulfilment. The brainchild of Kevin Lewis, founder and CEO, Caremark continues to grow and develop and now has offices throughout the UK and internationally. Having been involved in the care business for the last 25 years, Kevin
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Businessfranchise.com | February 2014
reflects: “I still find it the most exciting business I have ever been involved in and I’m staggered that I am still as excited today as I was then.”
As business opportunities go, Caremark
has produced a business model that has remained both relevant and commercial, in spite of the downturn in the economy. Two factors that contribute to this are, firstly, the fact that the model embraces diverse ways of delivering care and support, thus keeping pace with the changing needs of the public it serves, and secondly, being competitively priced, it has remained accessible to a broad range of potential investors. Historically, investors wishing to buy a
Caremark franchise were professionals looking to change their career or invest funds into another business. Today, more and more professionals are finding themselves looking at the prospect of possible redundancy and thinking about what that will mean for them. Those attracted to the care sector
(which has a current annual value of over £25billion) are looking for a career that will do more than just build a profitable business; they want to find a business that will also return something to society and the community they serve. The care industry is about people – both managing a team and delivering a service to vulnerable clients – and is much more than simply owning a multi-million-pound business. 2013 saw Caremark grow by 13 per cent, with four new franchisees joining the network in January alone attracted not only by the proven business model, but also by the longevity of the industry into which they were investing. Certainly, this is a business opportunity with great potential. The right individuals are those with drive and the ambition to grow a substantial business coupled with a passion for delivering the best possible service to the community. The success of the business is essentially down to the franchisee – there are no guarantees with any business – and
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