Market Focus
both exciting and a little daunting at times. Luckily, I have good people working for me and a great support team who enable me to manage my sites and business.
What are the benefits of franchising in the retail sector? The greatest aspect is that every day is different and I can say in three and a half years I have never been bored – I’m always kept busy.
What kind of person do you think would suit a retail franchise? If you are investing in the retail sector you must be passionate about the product and enjoy dealing with the public.
Ripples
R
Why did franchising appeal? I realised that there were benefits being part of a bigger group with a support structure, so I decided to look at franchises that might fit my skills.
Why did you choose CeX? I wanted to be part of a successful and established brand so I could benefit from all that they could offer me. I liked CeX because it was a similar business to the one I was already operating.
What support have you been offered? CeX offer full training and support throughout the life of the business and have a team of people who work to
ensure that I get the best possible margins while keeping my customers happy. New developments and systems are introduced regularly to improve the business and ensure franchisees keep up-to-date with trends in the marketplace.
How has business been so far and what challenges have you faced? My first store quickly become profitable, allowing me to expand into another location and I am now opening my third store, which I’m sure will not be my last. The business has been challenging but highly rewarding. Dealing with new people everyday, developing a customer base and managing staff in multiple locations is
ichard Garnett and his wife Diane have been operating their Newbury franchise for seven years. Having been made redundant in 2006, Richard was keen
to make the best out of an unfortunate situation and decided the time had come to utilise all the skills and experience he had gained over the years and make them work for him.
Why did franchising appeal to you? After being made redundant, I looked into franchising. I liked the idea of it because I knew that buying a franchise was a less risky way to start a business as the failure rates are much lower than private start-up businesses.
Why did you choose to invest in a Ripples franchise in particular? Most of the franchises I had seen up to then were ‘man-in-a-van’ type operations, but I felt with my skillset I could do a lot more. I was ambitious and looking for something more management-orientated – that’s when I saw Ripples. I bought my bathroom from Ripples in Oxford and had a really great experience from start to finish. When I saw the Ripples advertisement in a franchise magazine I just had a lightbulb moment!
What training and support did Ripples offer?
For my training, I spent two weeks at the February 2014 |
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