Franchise Focus Strength in numbers
Subway continues to expand, offering a support system that is second to none INVESTMENT LEVEL: £100,000
• A franchisee-owned purchasing company manages the purchase and supply chain activity for all food, packaging, equipment and services in the UK, Ireland and other European countries. The purchasing company manages over £1.5billion worth of contracts on behalf of franchisees, enabling them to gain from the financial service discounts that come from purchasing and supplying product in large volumes.
T
here has never been a better time to start thinking about what new opportunities may be out there and the Subway brand is always looking for new franchisees
to become part of its success story. The franchise sector has proven its resilience in recent times and Subway was awarded ‘Brand of the Year’ in the 2013 Harris Poll EquiTrend Study.
Subway is one of the UK and Ireland’s most popular franchise opportunities, with over 1,700 stores now open. Subway stores are not limited to typical high-street locations, with increasing demand being found in non-traditional locations such as petrol forecourts, convenience stores and within universities. In the UK and Ireland there are currently more than 300 stores open in non-traditional locations. There is an adaptable approach to the size and physical layout of Subway stores; a dedicated store design team provides floor plans for each location. Outlets can be as small as 350 sq ft and still carry the full range of products, maximising sales throughout the day, whilst managing wastage at less than 1 per cent. The format also means that staff levels can be increased at peak times and downscaled during quiet periods. Unlike traditional food outlets, there is no need for grills or fryers in a Subway store. As well as a popular product offering, the Subway brand has developed a franchise system that is both efficient and
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effective, ensuring all franchisees get the support they need when starting their new venture. This support system and the robust processes of operation are some of the key strengths behind the success
of Subway stores worldwide: • Regional development agents have specific experience in opening and developing Subway franchises and offer support and assistance to franchisees with site selection, leasing, operations and much more.
• Each franchisee receives a comprehensive two-week training course at the Subway training centre in Cambridge. There is ongoing support to keep franchisees and staff continually informed of all the latest information and operational updates.
• The University of Subway offers simple- to-follow interactive training and development for franchisees and their staff.
• Regular franchisee conventions are held to keep them up-to-date with best practice and offer a chance to meet with Subway staff and fellow franchisees.
• Franchisees in the UK and Ireland actively participate in the running of the franchise advertising fund. National and regional advertising boards are elected each year; the board members are elected franchisees that serve to make marketing decisions and ensure franchisee funds are used to benefit all franchisees equitably.
“The Subway brand has developed a franchise system that is both efficient and effective, ensuring all franchisees get the support they need”
Development agent Paul Heyes comments: “2013 was a fantastic year for Subway in the UK and Ireland, with milestones such as the opening of the 1,700th store and the announcement of opening 150 stores in the year, followed by the opening of the 40,000th store worldwide. In addition, Subway launched the new flatbread product in 2013 and focussed on its breakfast offering. In 2014, the Subway brand will continue to focus on opening stores in a wide variety of locations across the UK and Ireland, encouraging entrepreneurs to take the next steps to becoming a Subway franchisee and working within local communities to provide a quality, quick-service, food offering.” The popularity of QSRs (Quick Service Restaurants) within the UK and Ireland has continued to grow, despite the economic difficulties of recent times. The Subway brand is continuing to expand and is actively seeking new franchisees nationwide. n
SUBWAY
WEBSITE:
www.subway.co.uk/business EMAIL:
franchiseopportunities@subway.co.uk
PHONE: 0800 0855 058 (UK) or 1800 413 076 (Eire)
CLASSIFICATION: Food
Investment: £100k-£200k
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