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Franchise Focus Kitted out


Kitchen design franchise Mobalpa continues its expansion into the UK


INVESTMENT LEVEL: FRoM £50,000


Mobalpa opened its pilot store in Warrington last year to adapt the business concept in


W


ith more than 400 outlets worldwide and over 30 years’ experience in the UK, kitchen and bathroom design franchise


the UK and to provide evidence of return on investment to its future franchisees. Having traded for 15 months, the franchise has seen significant developments leading to a 50 per cent conversion rate on footfall to contact, contact to quotation and quotation to sale. On average, the store is achieving eight


sales per month with an ever-increasing order value based on recommendation. A French Alps-based workshop started crafting various woodworks back in 1907 – kitchen cabinets in particular. The workshop grew, and in 1949 created the Mobalpa brand and the first unit-based kitchens.


With significant plans to develop its network within the UK, Mobalpa is offering prospective franchisees the following: • Assistance with writing a business plan • Help with the outlet location and fit-out • Recommendations regarding any potential partners and procedures


• A communication and marketing plan • Assistance with recruitment • English training courses and sales coaching


• A dedicated network manager • Long-term support to help manage sales growth


• Monitoring tools to increase commercial management and viability


• Special terms during promotional campaigns to help franchisees with overall expenses plus negotiation with suppliers for the best possible purchasing terms and exclusive products


• Four per cent of the turnover net result of an operating outlet n


MOBALPA


WEBSITE: www.mobalpa.co.uk EMAIL: welcome@mobalpa.com PHONE: 07764 470 743 CLASSIFICATION: Kitchen and bathroom design


February 2014 | Businessfranchise.com | 57


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