SHOW GUIDE
Bandai
2014 IS gearing up to be a busy year for Bandai as it focuses on its core boys brands, some retro comebacks and also readies to move into the doll market with a new proposition for girls. Tamagotchi made its much anticipated return at the end of last year and now a new generation of fans are learning how to look after the digital friends, and nurture the 24 different Tamagotchi characters contained in the interactive world. There are six different fashionable designs to choose from, with a further six patterns due to be released in the summer. In an extension to the
Tamagotchi Friends brand, a new range of figures and miniature play-sets will launch in July. Bandai will be supporting Tamagotchi throughout the year with a
strong TV advertising
campaign, in-store point of sale and PR activity, with particular focus on maximising opportunities over the Easter holiday period.
Bandai has been the master toy partner for Power Rangers since its inception in 1994 and this summer will see the launch of the new series – Power Rangers Super Megaforce. The Rangers receive special morphers and keys which allow them to morph into any team of Rangers from the past. The new toy line includes a
new scale of figures at 12.5cm, each with articulation and a weapon, 16cm double action figures, plus the Legendary Megazord and Legendary Morpher. The new Morpher works with keys to activate lights and sounds.
Further keys will
be found in other selected toys in the
range, while a supporting app will also
be introduced. Moving on, and entering its eighth year, Ben 10 welcomes 40 new Omniverseepisodes in 2014, kicking off with Galactic Monsterson Cartoon Network at Easter.
The popular Alien Collection
and Feature Figures will be refreshed to incorporate Galactic Monsters styles and packaging. Meanwhile, a new Omnitrix is in development for the autumn. New to the boys’ portfolio
for 2014 is Digimon Fusion, a series of adventures airing on CITV this spring. The toy line includes
collectable figures of favourite characters and the Fusion Loader, which recognises different cards using touch
through technology to unlock special messages and create show fusions. Finally in boys, Pac-Man will be back on TV screens with Ghostly Adventuresfrom January on Disney XD. Bandai’s toy line will include figures, mini plush and a transforming vehicle just like in the show.
Bandai also has something
new for fashion loving girls this spring with the arrival of Locksies by Harumika. The collection of dolls launch in February and designers can create outfits using the same wrap, style and lock technique made famous by Harumika. There are four dolls in the assortment, as well as two room play-sets to challenge interior design skills. A TV advertising campaign will begin at Easter. 01489 790944
STAND NUMBER: GALLERY 600
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