STAND NUMBER: GALLERY 100
SHOW GUIDE
Revell
REVELL is returning to Toy Fair with a supersize stand. The Revell Control brand
has breakthrough releases including the exclusive Nano Quad; a 4.5cm mini Quadrocopter; the entry level Turaco Micro Helicopter with a transparent body; the Quadro Shuttle, a big jetfighter-design Quadrocopter; plus several innovative RC releases at entry level price points including ready to run Mini Trucks; doubled-sided flip over buggies, Stunt Car ‘Two Side’; and ready to run Mini Boats.
With a successful launch in 2013, the Revellutions RC brand turns multi format this year. The expanded line includes a police boat and 1:18 scale pick up truck. Designed for eight to 12 year olds, all models are ready to run with 2.4 GHz technology and they are fast and robust, plus dust and water resistant. A heavyweight marketing campaign through the year will feature autumn TV advertising. The Revell plastic model
kits brand introduces a variety of new releases in 2014. These include the 1:24 scale Mini Cooper Gift Set, the 1:24 scale La Ferrari and VW Golf 1 GTI; and the 1:24 scale Red Bull Racing Model Sets. It’s a race to space for
experienced modellers with
the 1:144 scale Space Ship Two & Carrier White Knight Two from Virgin Galactic and the limited edition Shuttle Launch Tower. Other highlights include the 1:144 scale US Navy Landing Ship and the newly-tooled 1:32 scale Spitfire Mk II (£22.99). The beginners range will be enhanced with Star Wars Easykits in new packaging. Fun and education are combined with Revell’s newer brands, including X- Ray, a range of snap together anatomy models. New additions include T- Rex and Mammoth. 01442 890285
MY TOY FAIR
THOMAS RANDRUP, Country Manager UK & Ireland, Revell
How many Toy Fairs have you been to? 14
Favourite part of Toy Fair? The set up days are always interesting. Although it’s manic, it’s good to see the stand developments.
Worst part?
The lack of heating on set up days, sore feet and legs from days of standing.
Where’s the best place to take clients? Bombay Brasserie.
Best Toy Fair memory? Winning the 2012 BTHA’s Best New Toy in the ‘Hobby & Models’ category.
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